One part of identifying your brand is finding your mission statement. This piece of your identity gives your audience a glimpse into what your goals, or vision, are for the company. Let's break down how to narrow your vision into a great mission statement.

Visual content is extremely important to your marketing strategy. Content with relevant images gets 94 percent more views than content without relevant images. Infographics are informational graphics that are used to make information more easily understandable and could be a valuable addition. They are fun to create, and they change up the types of visual content that you use. But they can do more than that. Infographics can increase web traffic by 12 percent and are shared 3x more on social…

Ashley Shelton has been with Atwill Media for 5 years. She works as a Web Designer, where she researches industries to produce relevant content, keywords, and trendy graphics. Check out more about Ashley below!

One of the most significant parts of identifying your brand is figuring out how you plan to interact with your audience. To do that, you might develop a strong plan for different aspects of interaction. Learn how to interact with your audience using these guidelines.

Social media has become a platform that many businesses use for marketing, engagement, and audience outreach. An important part of understanding your social media strategy is knowing when to use organic and paid media.