As a business owner, you'll spend a lot of time thinking about your brand. From the font you use to the products and services you offer, it's important to make sure your branding is cohesive on all fronts. So how do you do that? Consistency is the key.
Brand consistency is essentially making sure everything to do with your business is on the same page. Same logos, colors, tone, and message on all your platforms. This not only helps customers recognize your business, but it establishes yourClick here to read more.
Whether you're a restaurant owner with regulars that come in at least once a week or a plumber with customers that always call or recommend you for repair needs, every type of business can benefit from customer loyalty. In fact, it can cost up to five times more to attract new customers than it does to keep existing customers coming back. Loyal customers can also help businesses increase their profits, growth, and brand advocacy. Even if your business offers a one-time service or product,Click here to read more.
This Makeover Monday, we're highlighting Janet Davis Dry Cleaners!
Janet Davis has been with Atwill Media since 2021. Check out the redesign we were able to give their website. Helping clients improve their online presence is what we love!Click here to read more.
A common misconception about marketing is that it's used to simply get your name out there. It makes sense that the more customers that see your goods or services, the more customers you have buying said goods and services. However, people just knowing about your business is not enough to make them buy what you're selling. You need to influence their purchase decisions to make them pick you over your competitors.Click here to read more.