How do you usually handle your content creation? Do you write all original content for your blog? Do you spend time doing hours of research before posting something? What If I told you there was a better, quicker, and more efficient way of producing content?
Content curation is taking information that someone else has researched and posted on their blog, and gathering that information, a.k.a. curating it, to add to your own blog post.
Content curation shouldn't be confused with plagiarism. Plagiarism is wrong and have legal consequences. It should never be done.
Curating content is not taking someone else's work without credit, and presenting it as your own original work, like plagiarism does. It's gathering info from reputable sources, perhaps sources that specifically devote their time and money to doing large scale research projects, and citing that info on your own blog. It's a form of "sharing" content and generating blog content that can help your website optimization.
Here are three ways that content curation can help your blog content.
One of the obvious advantages of content curation is the amount of time that it can save you, as opposed to creating your own original content.
Think about this: instead of having to devote hours, maybe most of your day, to creating a well-researched original blog post, what if you could share the research that someone else has already done?
Content curation can save you time, energy, and effort, so you can devote your time to accomplishing your other miscellaneous daily tasks.
Lead generation is one of the most important aspects of growing a company. It's also one of the most difficult things for a company to accomplish.
The purpose of creating blog content is to get people to visit your website, and then spend time on it researching what you have to offer. This, in turn, leads to an increase in leads.
So, if you're curating most of your content, and saving time, that means you can publish more content than normal, correct?
By publishing more content, you have an increased chance of generating more leads. More content usually equals more reach and more customers.
How do people currently view you and your website? Do they count you as a reputable source?
Chances are, unless you've been around for a long time and had your content shared all over the internet, you won't be seen as an authority. But there's a way to increase your online reputation: content curation.
By curating well-researched content from other sources, you are increasing your own reputation. People see that you are sharing content that is sourced and cited from well-respected online blogs and research institutions, which in turn increases their respect for you.
Content curation can be a viable solution for your business if you're looking to save time, generate leads, and build your online reputation. Try it out today, and see how it works for you.
Contributor Caleb Hennington is a 25-year-old writer, who manages the Atwill Media and FGmarket blogs. He graduated from Arkansas State University in 2014 with a bachelor's degree in journalism.
When not writing, Caleb enjoys camping, running, collecting comic books, and geeking out over pretty much everything.