Social media is everywhere around us, these days. Whether you use social media for personal reasons, or you're a business that is using your Twitter, Facebook, etc. for marketing purposes, there's no doubt that social media has changed the way the world functions.
You might already have a Facebook Page or an Instagram profile setup for your business, but do you know why you're using social media? Do you know the benefits of having a strong social presence?
Here are 3 ways that social media can boost your business to higher levels!
Are you looking for more brand recognition without paying for expensive advertisements? What about free marketing tools for your business?
Social media is like your one-stop-shop for getting your name in front of thousands, even millions, of eyes.
Why? Because social media is, essentially, a free tool for marketing yourself. Anyone can setup a Facebook Page or Instagram profile for their business. And when you create a social profile for your business, you increase the chances that someone will find you when they search for services online.
And if you want to go the extra step and pay for promoted posts and advertisements, you can do that, too!
Do you feel like you don't get the chance to connect with your customers like you want to? This can be a big problem, especially for companies that do not have a storefront. You can have great customer service representatives, but sometimes, even that is not enough.
With a Facebook Page or Instagram account, customers have the opportunity to not only connect with you when they post a comment on one of your posts, but also directly through Facebook Messenger and Instagram DMs (direct messages).
Social media gives you a fantastic opportunity to answer customers' questions immediately, and solve their problems without them having to go through multiple steps to get in touch with you.
Finally, it's 2018. Social media has been around for well over a decade at this point, and it's not going away anytime soon. As of December 2017, more than 2.13 billion users from around the world are active on Facebook each month.
In other words, if you aren't active on at least one type of social media, then you're missing out on a huge opportunity to reach new and existing customers.
Customers today, especially customers that are millennials and younger, expect businesses that they buy from to have a social media presence. In fact, many people will check your Facebook Page or Instagram before they ever even make it to your website.
But don't worry about customers going to your Facebook Page and stopping right there, never making it to your website; Facebook allows you to attach your website URL to your Facebook Page About section, so customers always know how to get to where you want them to go.
Need help managing your social media? No problem! Atwill Media offers a great selection of social media services to take the stress out of posting to your Facebook or Instagram accounts.
Click the link below for more information.
Contributor Caleb Hennington is a 25-year-old writer, who manages the Atwill Media and FGmarket blogs. He graduated from Arkansas State University in 2014 with a bachelor's degree in journalism.
When not writing, Caleb enjoys camping, running, collecting comic books, and spending time with his fiancee and his dog.