Your blog is more than just a way for you to give your customers valuable information about your company; it's also a powerful way to increase your ecommerce sales on your website.

Many business owners seem to consider maintaining a blog on their website a pointless endeavor. Blogs aren't products that can be sold, and they aren't direct money making tools for the company.

However, this point of view looks at blogs in an entirely outdated way. In the same way that social media was originally seen as a distraction rather than a marketing tool, so are blogs considered nothing more than a way to disseminate information to mass groups of people.

But, as we've seen with social media over the past decade-plus since its inception. blogging can be a powerful marketing tool that can increase traffic, sales, and more for your company.

If you're wondering how in the world a blog can help you get more sales and conversions on your ecommerce website, not to worry; we've got the tips to help you earn more business than you thought possible with such a simple tool.

Free Advertising For Your Brand

Have you ever thought about your blog being an advertising space to promote your own products and services?

Marketers spend hundreds, even thousands, of dollars for paid advertisements using tools like AdWords, sponsored social media posts, etc.

What if you could promote your business and get more people to buy products on your website for free?

That's what a blog essentially helps you to accomplish. You see, blog posts that get a lot of traffic tend to rank higher in search results. And the more high-ranking or relevant blog posts that you create, the more likely your blog is likely to be found when people search online. It's a great alternative way to get traffic to your website organically without paying big bucks for an expensive advertising campaign.

Brings More Traffic To Your Site

Blogs that have relevant content, and are optimized to rank higher in search results, will ultimately bring more traffic to your website.

More traffic is obviously great for your website because of the numbers, but it's also an important part of getting people to stay on your website and explore what you have to offer.

The longer visitors are on your website, the more likely they are to find their way to where you really want them to go: ecommerce pages a.k.a. your online store.

You can also redirect customers to where you want them to go on your website through internal linking, such as call-to-action buttons and hyperlinked keywords.

Internal linking can lead your customers from a blog post to your online store to checkout in just a few clicks. Have a blog post that explains the benefits of organic products? Use this blog post to direct your customers to the organic section of your website, if you have one.

It's an easy way for you to control the buying cycle, and keep customers progressing toward the ultimate goal: making a sale.

Builds Trust In Your Brand

In order for your customers to make it to the final stage of the buying cycle, i.e. making a purchase, they need to feel like they can trust you.

One of the easiest ways to build rapport with your customers is to use your blog to give them relevant, informative, and interesting information about your business.

If people see you as a company that cares about their well-being, rather than a corporate entity that only cares about the money you can siphon from them, then they'll be more likely to make a purchase and become a repeat customer.

Blogging is about more than just spreading information and fun articles; it can also be a powerful tool to gain you more ecommerce business on your website.

Treat your blog as an extension of your ecommerce website, and see what it can do for you.

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