Have you ever thought about the importance of your About Us page? Most websites have one, and if you have an Atwill Media website, we help you setup your About page and craft it to tell your story. But what purpose does your About Us page actually serve?

According to a 2015 survey by KoMarketing on B2B Web Usability, more than 50% of people say they look to see if a company has an About Us page first. The About Us page is extremely important for customers who are looking to learn about your company's history, values, goals and more.

Think of your About page as the window through which your customers are able to see your company. It influences whether they decide to buy from you, or go to one of your competitors instead.

So how do you create an engaging About page? How do you create a page that gives customers a taste of what your company believes and wants to achieve?

Here are a few simple tips to boost your About page.

Create An Engaging Story

Your About Us page shouldn't just recap the details of how your business got its start. An About Us page is more than just a history lesson. When you're retelling the story of how your company came to be, you have to make it engaging to the reader. Don't just list facts, make it an epic story.

Think about it: is it more fun to read a novel or a user's manual? Make your About Us page interesting to read. If you have a funny or compelling story that describes how your business got started, be sure to include that in your About Us page. Don't think that your history is uninteresting to customers; every business has an interesting story to tell.

Clearly Define Your Values

Do your customers know what your business stands for, and what your goals are? Have you clearly expressed to them what you hope to help THEM with if they choose to shop with you?

It's necessary to clearly define your values in your About Us page so customers never have a second thought about where their money is going to when they buy from you, or what kinds of business values you hold. Customers are more likely to trust you when they know what kinds of values you have, or what your business goals are. The About Us page is the perfect place for this kind of information.

Convince Them To Buy From You

Finally, your About Us page works as a bridge to help an interested customer become a customer that buys your products or services. Really talk yourself up on your About page, and make it seem like you're the best business in the world (because you are!)

Creating an engaging story and clearly defining your values are both keys to convincing a customer to buy from you, but you also need to show a customer why you're the best choice among all your competitors. Talk about your natural or organic products, your high quality craftsmanship, your commitment to business/customer trust, etc. Whatever makes you stand out from the crowd is what you should be bragging about!

Atwill Media's Client Service Representatives are dedicated to telling your ideal story on you About Us page, but they first need to get the right information from you. Make your About page a highlight of your website, and tell a story that you can be proud of sharing!