Setting up an online store and implementing an ecommerce solution is one of the best ways to attract customers and convince them to buy from you.
According to a study by Big Commerce, 51% of Americans prefer to shop online than in a brick and mortar store, and 96% of Americans with internet access have made an online purchase in their lifetime.
Online shopping is a growing trend with no sign of stopping in the future. If you haven't yet gotten an ecommerce solution for your website (or even a website for that matter), then now is the best time for your to take the leap, and setup an online store for your products or services.
But what do you do if you already have an online store and want to make sure people buy from you instead of one of your competitors?
Here are a few quick things that you can do to make your online store stand out from everyone else.
With Atwill Media's multi-image uploader, you can show off more pictures of your awesome products for customers to look through.
Uploading multiple images of a product, or pictures that show off your product options (such as color, style, size, etc.) shouldn't be a "maybe" for you; customers want to see more than one photo.
Has there ever been a time when you've been shopping online, saw one photo of the product you want and thought, "I know everything I need to know about this product."
That's why the multi-image uploader is such a handy tool to have. Make sure you upload different angles of your product, all the colors you offer, different sizes, and more to make sure your customers know exactly what they're buying.
It's a no-brainer that you should be placing your products into categories -- hats, shirts, dresses, etc. -- when you sell them on your website. This makes it easier for customers to find the products they're looking for without having to do a lot of work on their part.
However, many people fail to also use subcategories to organize their products.
Subcategories are great if you're a business that sells a lot of products that need to be organized into very specific sections of your website.
For example, if you were a boutique, you wouldn't want to place summer and winter clothing both under the same category of "Clothing." You can divide your clothing category into multiple subcategories, and make a subcategory for both "summer" and "winter" clothing.
This makes it easier for your customers to go exactly where they need to go when shopping for specific style of clothing on your website.
Having great product information is key to getting you more business, and can even help customers find your products when they're searching for a specific product through a search engine.
With Atwill Media's ecommerce solution, you can input tons of important information for each product you upload, including the name, SKU, weight, description, brand, size, color, dimensions, UPC, and more.
When you write out your product descriptions, make sure you don't worry so much about "keyword stuffing" as you do other important details, like the features of the product.
Make it sound enticing, by giving your product a clear and exciting description. Good product descriptions can go a long way to convincing a customer to buy a product.
Atwill Media offers tons of great options when it comes to selling your products online. Check out our ecommerce solution to see what we mean.
Follow these steps and see how an ecommerce solution can earn you more customers than a traditional brick and mortar store.
Are you a potential new customer who's looking for more information on our custom-built websites? Click the link below to get started!
Contributor Caleb Hennington is a 25-year-old writer, who manages the Atwill Media and FGmarket blogs. He graduated from Arkansas State University in 2014 with a bachelor's degree in journalism.
When not writing, Caleb enjoys camping, running, collecting comic books, and binge-watching shows on Netflix.