Lots of businesses have social media accounts, but many of them don't know how to probably optimize their social media to get the best results, or don't have the time to learn.

This is where a social media specialist comes in. Gone are the days when businesses had to handle their online presence themselves; now, most businesses have a social media specialist to handle the hard work for them.

If you're unsure of what a social media specialist does, and how they can help your business, just keep reading. We've got some quick info that can help you make a decision on whether your business needs a social media specialist.

Free Time

Do you feel like you don't have enough time to handle your busy day-to-day schedule, and your online presence?

Hire a social media specialist!

Social media specialists will take the time out of managing your social media accounts, which, these days, is definitely a full-time job.

Whether it's posting, checking messages, scheduling campaigns, answering questions, or measuring date, a social media specialist can handle it all for you.

Data Analysis

Do you know what conversion rates are? What about bounce rates? Reach? Engagement?

Luckily, your social media specialist will know what all of these terms mean, and they'll be able to tell you what it means for your business as well.

A social media specialist can look at how many people are interacting with your social media account, analyze the data, and then use that data to optimize your presence.

No more guessing at what you need to do to get more likes and shares: that's what your social media specialist does for a living!

Customer Connection

Do you have time to answer your customer comments or messages on your Facebook, Twitter, Instagram, YouTube, Snapchat, LinkedIn, and Pinterest? If you get a lot of messages, then you probably don't.

One of a social media specialists main jobs is to interact with customers online, and answer their questions.

Not only is this good for answering simple questions online and freeing up your phone lines from problem calls, it also shows your customers that you think they're important.

When a customer knows that you care about them, they are more likely to be a repeat buyer.

Let your social media specialist build your online presence and customer trust.

Campaigns and Contests

Have you ever ran your own social media campaign? If so, you know how much planning and work goes into creating an engaging campaign that accomplishes its goals.

A social media campaign is a targeted marketing tools that seeks to enhance a business using social media, whether that be through a contest, giveaway, or some other form of engagement.

A social media specialist will likely have experience running a campaign or two, and be able to create a social media campaign that's specific to your business and your goals.

With a great social media campaign, you can increase your brand awareness, get more likes and shares, funnel more customers to your website, sell more products, grow your email list, and more.

Social media specialists are wonderful employees to have, and can help you grow your business in new and exciting ways! Hire a great social media specialist today, and see what they can do for you.