Let's face it, social media is an essential part of the marketing game. Social media users span generations, social class, race, and gender. Unlike a magazine or television ad, you can almost guarantee that an ad on social media will reach your target audience. If you haven't had the opportunity to focus on social, the new year is the perfect time to make it a priority.
It's a common belief that if you are going to use social media that you need to use every social platform. In truth, that's not the case. It is better to focus on one or two platforms and do them well. If your business is on more than two platforms, narrow it down to one or two social platforms that fit your business best.
The key to getting social media to work for your business is consistent posting. The consistency of posts will vary among platforms. For example, it is best to post to Facebook 1-5 times a week. For Twitter, you should post at least 5 times a day. That's a big difference when you compare the time commitment you will be making to each platform.
Have you ever wondered how some companies have such amazing social posts? You've probably thought, "They're either a Photoshop wiz or hired a graphic designer." While both of those could be true, most small businesses have found a very valuable design tool called Canva. Even the most inexperienced person can create stunning graphics with Canva's help. If you are wanting to amp up your social game, try it out!
Video has quickly become a content staple for social media. The only thing better than an unloaded video? A live video! Social media is all about giving your customers a glimpse into your world. Authentic video is the number one way to give this to them. It lets a person get to know your business more intimately, which creates a stronger bond with them.
From polls to comments, allow your followers to share in a part of your business. You can ask their opinion on next season's fashion, or even ask them what type of posts they would like to see from you in the future. This is a great way to increase your engagement and keep your fans coming back for more.
If you have been struggling to make social work for you, these tips should help you get ahead of the game. Bonus tip: Consider putting some of your marketing budget towards ads on social for even better results!
Jamie Woods is a writer and Social Media Specialist with Atwill Media. She has a bachelor's degree in Communication Studies from Arkansas State University with a focus on advertising and public relations.
When not working, she enjoys life with her kids, husband, and occasionally a good book.