Blogging can be difficult to keep up with. It becomes even more difficult if you don't have an organized blogging schedule that keeps you on track each month, week, or day.
The best way to stay on track with your blogging is to create your own blogging schedule. Here are a few great ways that keeping a blogging schedule can help your business bring in more customers to your blog, and your website!
The first step is to create a way for you to stay organized with your blog posts. There are lots of different scheduling tools that you can utilize, but there's nothing that beats the old reliable planner.
You can either go with a traditional paper planner, or you can try out one of the various online planners, such as Google Calendar, DayViewer, or Week Plan. Lots of online planners also let you share your schedule between multiple people, and setup custom alerts to let you know when a blog post is coming up.
Now that you've got your tool for keeping you and your team organized, it's time to decide what time is best for publishing your blog posts.
If you look at the data surrounding posting times and traffic to websites, there are certain days of the week that are better than others. However, it all depends on who your audience is, and when they're online.
People won't always come to your website and check your blog by themselves; sometimes, you need to lead them there through another means, such as social media.
Social media is a lot easier to measure when it comes to finding out when people are online, and when they're most likely to see your posts. Facebook, Twitter, Instagram and Pinterest all have optimal times of the day and days of the week to post. Hootsuite, a social media management tool, has a great blog on what time is best to post on different social media platforms.
As with any new project or experiment, the best way to see if it was successful is to take the data you gathered and analyze the results. The important info you need to look at to figure out if your blog posts are doing their job is to look at the bounce rate, and time spent on each page.
Your bounce rate is the percentage of people that navigate away from your page after only viewing a single page. If you're trying to get people to visit your blog post, and then check out other pages of your website, then a high bounce rate isn't good for your goals.
Another indicator of your blog not doing its job as well as you'd hoped is the time spent on a page. If a blog post takes 1 - 2 minutes to completely read through, and your visitors are navigating away after only a few seconds, then you're not grabbing their attention.
Some of this has to do with how well you're presenting your info in a blog post, such as how engaging your lede is and how skimmable your content is.
Once you figure out how well or how poorly your blogs are doing, you can adjust your schedule to get better results. Analyzing the effectiveness of your posting times can seem like a boring task, but it's necessary in order to change what you're doing wrong, and start doing it right.
Creating a blog schedule is a great first step to enhancing your blog content, and getting it in front of more customer's eyes.
Want to know more about blogging, and how to start publishing blog posts on your own website? Click here for more info.
Contributor Caleb Hennington is a 25-year-old writer, who manages the Atwill Media and FGmarket blogs. He graduated from Arkansas State University in 2014 with a bachelor's degree in journalism.
When not writing, Caleb enjoys camping, running, collecting comic books, and geeking out over pretty much everything.