You wrote the blog, YAY!! Now you need people to read it. In the second part of our series, we're going to cover what you need to know when marketing your blog and how to use your blog to market your business.

Internal Links

Internal links are super important of any blog. When writing a blog, try linking the audience back to things on your website, whether it's a product, a service, or another blog. This helps drive traffic to different parts of your website. For more info on internal links, check out this blog post.

External Links

Along with internal links, external links are important. These are links to different blogs or articles written by other companies, such as Business Writers Creative Media. By using external links, your audience is able to get a more rounded view of the topic at hand. It also shows that you have done research and found other articles that talk about the same topics or expand on a piece of your blog in more detail. It gives your blog more credibility, further the trust that your audience has with you.

Social Media

After publishing your blog, you should promote it through social media. By posting a link to your blog post on your social media accounts, it drives traffic from social media to your website. Your audience may also share the post, furthering the reach your blog has.

Ready to market your blog? Great! Check back next week for the next installment of our blogging series: Blogs and SEO. And check back at our first installment, Blogging: The Essentials for what you need to know when starting a blog.

Dani James is a Marketing Specialist and writer for Atwill Media. She has a bachelor’s degree in Strategic Communications from Arkansas State University with focuses in Public Relations, Advertising, and Social Media Management.