Wanting to start a blog? We're here to help! For the next couple of weeks, we'll be breaking down blogging and giving you all the information you need. To kick it off, we're giving you the essentials you need to know when blogging.

Consistency is Key

You have to be consistent with your posting to stay relevant. By having a consistent posting of blogs, your audience can follow you and keep up with what you are writing. They come to expect your blogs on the day that you regularly post them.

Don't Get Corrected

Having correct grammar, spelling, and punctuation is extremely important. Most people will stop reading something if it doesn't have proper grammar or punctuation. It also makes you look more professional and shows that you know what you are doing.

Content, Content, Content

The content of your blog needs to be well written. This means that it needs to clearly communicate the message you are trying to deliver. When people read a blog or an article, they want to have a clear and concise message, not be taken down a rabbit hole without ever getting to the point.

Relevant and Relatable

The content you write for your blog should coincide with what industry you are in. Your audience is following you to keep up with what you are doing or what your industry is doing, so write about things that deal with your industry or field.

When it comes to blogging, have fun with it! Blogs are a great way to reach your audience and let them get to know you. Check back next week for the second part in our blogging series: Blog the Market.

Dani James is a Marketing Specialist and writer for Atwill Media. She has a bachelor’s degree in Strategic Communications from Arkansas State University with focuses in Public Relations, Advertising, and Social Media Management.