Are you feeling like your ranking on Google could be improved? Do you feel like you're not getting all you can out of your website?
Chances are, you're not doing as much as you should be doing to ensure that people can find your website when they search online.
If you're looking for simple tips to improve your rankings, or maybe a quick refresher, we've got some great tips for you today.
Are you using trending keywords on your website that people are using to find businesses and products online? Keywords and properly optimized meta information can give your website a serious boost when it comes to ranking in search engines.
That's because these are the words that Google uses to pull up search results when people search for things like "plumbers in my area" or "used car dealerships."
Make sure to pepper these words throughout your website content, and have someone who knows what they're doing when it comes to meta information look over the meta info on your pages.
Within the last few years or so, Google has been punishing websites that aren't optimized to be mobile friendly.
What is a mobile friendly website? In simplest terms, it's a website that functions and works smoothly on mobile devices. That means, it has responsive pictures and text, and you don't have to pinch zoom in and out to view content on the website.
All of Atwill Media's websites are built to be mobile friendly and easy to navigate for your customers.
To check and see if your website meets Google's standards for mobile friendliness, you can go to this link and paste your URL into the checker.
Have you claimed your business on Google Maps?
Your Google My Business listing needs to be claimed by you, the business owner, in order to help your rankings.
This lets Google know that you are a legitimate website, and it also helps customers that are searching for you on Google, whether on a desktop or a mobile device, find important information about your business.
Our Google Specialists at Atwill Media can help you claim your business with minimal effort on your part. Just call and talk to them today to get started.
Is the content on your website relevant to people and their needs? Google boosts websites and pages that have information that people are actually searching for online.
Make sure the content you put on you website is related to what people are actually searching for in Google. Create content that makes people want to stay on your site, as well.
These few steps should get you started on the right path to increasing your rankings on Google and other search engines.
Are you a potential new customer who's looking for more information on our custom-built websites? Click the link below to get started!
Contributor Caleb Hennington is a 25-year-old writer, who manages the Atwill Media and FGmarket blogs. He graduated from Arkansas State University in 2014 with a bachelor's degree in journalism.
When not writing, Caleb enjoys camping, running, collecting comic books, and binge-watching shows on Netflix.