As any business owner knows, trust between a business and its customers is a top priority (at least, it should be, if you're concerned with being a successful business).
Without trust, customers have reason to question your claims about the product or service you're trying to sell them, and as a result might choose to leave your business and find someone else who betters suits their needs.
But how do you build trust between yourself and the customers that you are tasked with serving day in and day out?
There are a few things you can do to assure people that you are a business that can be trusted with their needs. Keep reading to learn more!
You're a serious business owner, right? Then you have to act like one! Professionalism in the workplace is one of the most important pieces to building the trust puzzle. You have to present yourself to customers in a professional that they are expecting. That means, no losing your temper over angry customers, no shady business practices, and no talking about customers behind their backs! You have to make sure the customer knows that you are a serious, professionally-focused business owner who's there to make sure they're taken care of!
This fits in nicely with the professionalism element of building trust. If you have a customer service department, make sure they know how to respond to customers' questions and feedback, whether it's good or bad. Good customer service goes along way, and convinces your customer base that you care deeply about their concerns, and are listening to their critiques in order to better serve them.
Have you ever gotten a negative review? What about a positive review? Obviously, positive reviews are what you want to get more of, but occasionally you'll get those negative ones, too. Here's what to do with both types of reviews: for negative reviews, learn from them. Find out why you got a negative review, what you could have done differently, and improve on that mistake. For positive reviews, show them off! Don't be afraid to brag, and display positive reviews on both your website and on your social media profiles. You can also use positive reviews in advertising/marketing campaigns to prove your businesses worth in the business industry. Positive reviews increases the positive perception of your business, and makes you appear more trustworthy to potential customers.
It's never a good idea to hide away info from customers, and make yourself completely unapproachable. You need to be transparent enough to let them know you can be trusted. What does that mean? It means never cheating customers on a deal, informing them of your business practices (natural, handmade, sustainable, free trade, Made In The USA products, etc.) and owning up to mistakes you may have made. It's never a good idea to sweep something under the rug, as if it never happened. People are smart, and they'll know when you're lying to them.
Combine these four tips and you've got a great recipe for building trust with your customers! Every relationships starts with a little effort, so focus that effort on treating your customers right, and earning their trust!
Contributor Caleb Hennington is a 24-year-old writer, who manages the Atwill Media and FGmarket blogs. He graduated from Arkansas State University in 2014 with a bachelor's degree in journalism.
When not writing, Caleb enjoys camping, running, collecting comic books, and binge-watching shows on Netflix.