When creating content for your business, it can be hard to understand and look at the big picture. It can be especially tricky if you are creating content on the go or day-to-day. This might help keep your content relevant to what is happening right then, but it can also create the opportunity of repeated and generic content. So how do you solve this? By using and implementing a content calendar. Let's break that down:
It's not as difficult as it sounds. A content calendar is just an overview of the content you intend to publish for your business. This could be social media posts, blogs, emails, or anything that you produce for content marketing for your business. Content calendars can be as simple or complex as you need. For example, you can start with just a social media content calendar and plan specific content themes for particular days, like Tip Tuesdays.
I'm glad you asked because there’s a lot of benefits that come with using a content calendar. Not only does it allow you to see the full picture of your content schedule, but it also helps organize your content, which can make you more productive.
Since you're creating a schedule, you can plan your content around certain aspects of your business. For example, say you’re an auto shop, and you want to bring more customers into your business by providing a free car wash with every oil change purchase. A content calendar gives you the capability to schedule social media posts, emails, and other content around that sale, providing you with potentially higher reach and engagement from new and current customers.
A content calendar also allows you to generate more compelling and strategic content for your audience. By looking ahead and planning, your content becomes more personalized to what your audience is looking for and wanting to read. And more strategic and specialized content leads to a more engaged audience.
There are many advantages a content calendar can give your business. Start small and see how it works for your company!
Dani James is a Marketing Specialist and writer for Atwill Media. She has a bachelor's degree in Strategic Communications from Arkansas State University with focuses in Public Relations, Advertising, and Social Media Management.
When not working, she enjoys spending time with her family, reading a good book, and watching The Office.