Atwill Media
Atwill Media
Content Marketing: How It Works

Content Marketing: How It Works

Content marketing is a unique and cost-effective way to promote your business. It builds brand awareness and nurtures lead growth. By promoting the content that you create, your business can gain a more extensive customer base and save money. But how do you create that content? We're showing you all the steps of creating content marketing materials.

Define Your Audience

The first step when looking at content marketing is defining your audience. Ask yourself some brief questions about the type of people you want to market to. Who are you talking to? How old are they? Where do they work? By defining your audience, you can target your content. This will help make sure that you are creating relevant content that those audience members want to engage with.

Identifying Your Brand: Finding Your Target Audience offers more insight into finding your target audience.

Topic Choice

One of the most essential parts of content marketing is the topic choice. Make sure to pick a topic that is relevant to the audience you are trying to reach. For example, a boutique would probably get more engagement from a blog post about how to style an outfit than a video on how to unclog a sink. Your customers are more likely to engage with content they expect from your brand.

Try testing different types of content. Find out what works and doesn’t work for your business. This helps determine the types of content your audience responds well to, helping you define your marketing even further.


After finding your audience and choosing your topic, the next step is to edit. When writing anything for your business, whether that’s content marketing materials, social posts, or emails, you have to edit. Having someone else proofread will help you catch any spelling or grammatical errors that you might have missed. Fixing those mistakes will help give your business credibility with your customers and make you sound more professional.

You also have a higher chance of getting your intended message across to your audience. The harder it is for someone to read your content, the less likely they are to continue reading and understand the point you are trying to make. Influencive explains more about how typos can cost you sales.

Content marketing might seem overwhelming, but no worries! With these steps, you’ll be creating engaging content for your audience in no time.

Check out the other parts of our Content Marketing series:

Content Marketing: The Basics

Contributor Dani James

Dani James is a Marketing Specialist and writer for Atwill Media. She has a bachelor's degree in Strategic Communications from Arkansas State University with focuses in Public Relations, Advertising, and Social Media Management.

When not working, she enjoys spending time with her family, reading a good book, and watching The Office.

Add a Comment

* Fields marked with an asterisk are required.