Content Marketing: How to Distribute
Content marketing is a great way to grow your customer base and showcase your expertise. But how do you distribute the content you create? Check out all the ways you can publish your content marketing materials:
Newsletters
A newsletter is a content marketing piece in and of itself, but they are also a great platform to share other content marketing pieces, such as blogs. For example, the Atwill Media newsletter, Marketing Minute, is a recap of all the blog posts that we have published in that month. This is so our audience can catch up on any material they might have missed. By promoting content through a branded newsletter, you can build your brand awareness even further.
Website
Online promotion is one of the best ways to get your content marketing materials to your audience. There are many different ways you can promote online. One way is through your business’s website. Your website should be the first place you publish any content you create for your business. You can then direct your customers back to your site. For example, when you promote a blog through social media with a link in the caption, you are driving traffic back to your website, which can indirectly help your SEO ranking.
YouTube
YouTube is a great platform to promote your video content. For example, a towing company could create a ‘how-to’ video, teaching their customers how to do something, like change a tire. By showing your audience how to do something, you can showcase your industry knowledge and expertise.
Find out what content might work best for your business in YouTube Videos: Finding Your Content.
Emails are a great way to promote your content marketing materials. Like newsletters, your audience has signed up for your email blasts, meaning they are primed to hear the content you create. There are many different ways you can promote your content through emails. For example, you could create a blog series, like this one, and promote it through an email campaign. By emailing your audience when a new part of the series is published, you keep them informed and engaged with that content. Change up your content by sending emails with the how-to videos you’ve created, ensuring your audience stays engaged and interactive.
Social Media
Social media is one of the most popular ways to promote your content marketing materials. It offers numerous ways to reach your audience with your content. You could run a lead-generating ad on Facebook, providing free information materials. A construction company, for example, could create a guide with instructions on how to build a deck, free to download after filling out a few questions. This gives your audience relevant information while giving your business potential leads.
Choosing the right platform to promote your content can be overwhelming, but no worries! Test out a few and see what works for your business.
Check out the other parts of our Content Marketing series:
Contributor Dani James
Dani James is a Marketing Specialist and writer for Atwill Media. She has a bachelor's degree in Strategic Communications from Arkansas State University with focuses in Public Relations, Advertising, and Social Media Management.
When not working, she enjoys spending time with her family, reading a good book, and watching The Office.