The Content Marketing Institute describes content marketing as a "strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience..."Content marketing is meant to be educational. It's more about showcasing your expertise than promoting your business. We're breaking down what you need to know about content marketing:
Your audience wants to hear from your business, but they don't want to be sold to all the time. You need to create content that your audience will enjoy instead of actively avoid. That's where content marketing comes in. If you are publishing content that is relevant and helpful to your customers, your audience is more likely to stay involved with your brand.
You can showcase your knowledge and expertise in your industry through the content you create. This will give your customers peace of mind, knowing that you are qualified for your job. It will also make them more likely to recommend your business to others and help attract new customers, increasing your sales. Entrepreneur offers more insight into this topic.
Since content marketing is more educational and less promotional, it helps nurture leads. Content marketing generates over three times as many leads as outbound marketing and costs 62 percent less.. That is a considerable number of potential customers for your business. This also means that your business saves money while gaining a more extensive customer base.
Content marketing could be any content you create for your business, such as infographics, blogs, emails, or newsletters. Blogs are a great choice, and Content Marketing Institute reports that small businesses with blogs get 126 percent more lead growth than small businesses without a blog. This is just one example of how important content is to your business’s overall goals.
Content marketing is a fantastic tool for your business. It changes the way you interact with your audience, builds brand loyalty, and drives lead growth. Try adding content marketing to your marketing strategy and see how your business benefits!
Dani James is a Marketing Specialist and writer for Atwill Media. She has a bachelor's degree in Strategic Communications from Arkansas State University with focuses in Public Relations, Advertising, and Social Media Management.
When not working, she enjoys spending time with her family, reading a good book, and watching The Office.