Search Engine Optimization, or SEO, is the online roadmap used to find your business. It's an essential part of digital marketing and offers numerous benefits to your business. But what can you do to improve your SEO? We're giving you three ways you can start enhancing your SEO:
When optimizing your website for SEO, make sure to include relevant keywords and search terms in your content. They should be conversational and flow naturally with the content you add them to. When adding keywords, think about what your customers are searching for. What would you search for if you were looking for your products or services? Keeping your audience in mind and the number of keywords you use will help ensure that the keywords and search terms you use are relevant to your industry and the consumers you are attempting to reach.
Having correct and consistent information is important for any aspect of your business, but especially for SEO. Make sure that your business information is consistent and correct on all the platforms you use. This will ensure that your customers are getting the right information regardless of where they got it from.
Offline promotion is just as important as online promotion. Add your website URL on everything—from business cards to flyers to advertisements. Anything that has your logo should generally also have your website URL. This will let consumers know that they can find you online, and will drive business to your website when they can’t visit your store.
Optimizing your website for SEO will go a long way in making sure customers can find your business. Not sure if your website is optimized for SEO? Take our SEO Optimization Quiz to find out!
See other parts in our Digital Marketing series:
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Dani James is a Marketing Specialist and writer for Atwill Media. She has a bachelor's degree in Strategic Communications from Arkansas State University with focuses in Public Relations, Advertising, and Social Media Management.
When not working, she enjoys spending time with her family, reading a good book, and watching The Office.