Onboarding emails are a fantastic way to connect and communicate with your audience. They help start you off with an excellent first impression to potential customers and offer a way for you to start building trust and credibility with them. Check out some onboarding emails you should be sending.
Kick off your onboarding process with a welcome email! This is a great way to start your relationship with a potential customer and introduce your business. You can thank them for signing up and offer more insight into your company. Keep it short and sweet, but be concise and clear about how often you will be communicating with them and what resources are at their disposal.
As a logical next step following the welcome email, getting started emails are a helpful way to direct consumers. This is where you'll focus on the benefits your products or services provide rather than just the products or services themselves. Make sure to include a clear direction that you want the consumer to take. This can be achieved through calls-to-action, buttons, and links.
Create a more personal connection with your consumers with a customized onboarding email. By addressing the customer by their first name in the email, and writing the content from a one-on-one mindset of communication, you're able to create a more direct type of conversation. This will help your consumers feel important and seen by your business. It also allows you to build a stronger and more personal relationship with potential customers.
Move your audience in the right direction with a nudge email. These emails are written in? more of the mindset of why someone should use your product or why your service is the best. They help you provide more information about the benefits your products or services can provide to consumers. It’s just about nudging them in the direction you want them to go and how they can get there easily.
There are many different types of onboarding emails you can send! Try a few of the above and see how they work for your business!
Check out the other parts in our Email Marketing series:
Email Marketing: The Onboarding Process
Dani James is a Marketing Specialist and writer for Atwill Media. She has a bachelor's degree in Strategic Communications from Arkansas State University with focuses in Public Relations, Advertising, and Social Media Management.
When not working, she enjoys spending time with her family, reading a good book, and watching The Office.