Your inbox is probably full of promotional emails from various companies. You've most likely signed up for these emails to get a discount or to receive information from them. These are called onboarding emails. Onboarding is the process of introducing a potential or new customer to your business and the products or services you offer. It gives you a chance to make an excellent first impression on potential customers and nurture a relationship with them.
Onboarding emails are vital to businesses and can be crucial for making a conversion when done the correct way. They are a great way for companies to build a long-lasting relationship with consumers, but how do you create a successful onboarding process?
Here are a few things to keep in mind when setting up your onboarding emails:
Most of the time, potential customers have opted-in to your email system for either a newsletter or another type of content they liked and wanted to see more of. By providing content to consumers that is valuable and relatable to them, they're more likely to stay engaged with your business. On the other hand, if you're promoting content that is useless to them and spamming their inbox every day, your onboarding process is more than likely going to fail.
A picture speaks 1,000 words, and emails are no different. Adding eye-catching visuals and compelling images that are relevant to the content of your email is a great way to capture the attention of your audience. The more likely you are to capture their attention, the better chances you have for keeping them engaged.
Timing is critical in an onboarding process. Make sure to stay on top of the consumers who sign up for your email program. Reach out to them in a prompt and timely manner, as this will make it more likely for them to engage with your emails. If you wait two months to contact them, they'll have lost interest and forgotten about your company and are less likely to engage.
Creating an onboarding email process is a fantastic way to build a trusting and long-lasting relationship with your customers. Try setting up an onboarding process for your business today and see how it benefits your business!
Dani James is a Marketing Specialist and writer for Atwill Media. She has a bachelor's degree in Strategic Communications from Arkansas State University with focuses in Public Relations, Advertising, and Social Media Management.
When not working, she enjoys spending time with her family, reading a good book, and watching The Office.