One type of email marketing that most people overlook is the warm and fuzzy email. Learn why you should start sending warm and fuzzy emails to your audience below!
Your audience wants to know that you are thinking about them. From telling them Happy Birthday to wishing them a Merry Christmas, these emails show that you are a real person who wants to actually talk to them. These little touches will cause them to think more positively about your business, which will help you communicate with them in the future.
Keeping in contact with your audience on matters that don't relate to selling them a product will encourage them to contact you if they have a question or issue, instead of just writing you off and going to another company. Warm and fuzzy emails can also include welcome emails, which will go along way to making a good first impression on your audience members.
Keeping in contact with your audience is extremely important for your business. While your audience might not be responding back to the emails, they are seeing them, and the more times they see your business's name and brand, the more likely they are to remember it. This will go a long way in boosting your customer loyalty and keeping your brand on their mind.
Warm and fuzzy emails are meant to do what they say—make customers feel warm and fuzzy! Try sending your audience members warm and fuzzy emails, and see how it goes!
Want to know more about email marketing? Check out other parts in our email series:
Email Campaigns: Personalized Marketing
Dani James is a Marketing Specialist and writer for Atwill Media. She has a bachelor's degree in Strategic Communications from Arkansas State University with focuses in Public Relations, Advertising, and Social Media Management.
When not working, she enjoys spending time with her family, reading a good book, and watching The Office.