Most products can be found on numerous sites from numerous businesses. So how do you get your audience to buy yours? You need to sell the experience versus just selling the product. Let's break that down.

More bang for your buck

Selling an experience sells more than just the product. Customers are looking to get the most out of what they are spending. They want to know that they got the best deal that they could get. You are showing them that it's more than just a product, it's an experience.

Showing the Emotion

When selling an experience, show your audience how they will feel and what they will get. Show them how easy it is to use the product or how happy they'll be with the product. Showing them the experience will show them that they want your product to have that experience.

Customer Service

One of the biggest things that people want when shopping is great customer service. They want to be treated with respect, and they want to know that you are there to help them. They want to know that if they have a problem, it's going to be solved quickly and efficiently. Selling a great customer service experience along with the great product is going to boost your business in the eyes of the customer.

Giving your audience an experience instead of just a product shows them that they are getting more than just what they bought. They are getting the adventure, the taste, or the thrill of the product, not just the product.

Dani James is a Marketing Specialist and writer for Atwill Media. She has a bachelor’s degree in Strategic Communications from Arkansas State University with focuses in Public Relations, Advertising, and Social Media Management.