Creator Studio is a new and exciting way to use Facebook and Instagram for your business. It's their way of bringing "together all the tools you need to effectively post, manage, and measure content." There are many ways this new tool can benefit your business. Let's break down what you need to know about Creator Studio:

Instagram

One of the best things about Creator Studio is the addition of Instagram. You can now connect your business's Instagram page and see insights, messages, and audience interactions. Creator Studio even gives you the ability to schedule posts for both the regular Instagram feed and IGTV. It also provides you full access to your content library, which includes all of the images, videos, carousels, stories, and IGTV content you've posted. By having access to your Instagram and Facebook channels in one place, you'll be able to see how content works on both platforms and how they differ.

Managing

Creator Studio has stepped up the game for managing your Business Page. Have more than one Facebook Page for your business? That’s not a problem, because Creator Studio gives you the ability to connect all of the Business Pages and Instagram accounts you manage to one location. Because of this capability, you are able to keep your content in one spot, alleviating the issue of logging in and out. You'll even be able to see the insights and messages from all of the accounts on the main screen. This will help you see what's happening with your accounts and if there are improvements needed.

Resources

Facebook gives a step-by-step breakdown of all the different things you can do with Creator Studio and how to do them. You can even take a free course from Facebook that will teach you how to use Creator Studio like a pro.

Creator Studio is an excellent tool for your business and can help make your posting more efficient. Try it today!

Dani James is a Marketing Specialist and writer for Atwill Media. She has a bachelor's degree in Strategic Communications from Arkansas State University with focuses in Public Relations, Advertising, and Social Media Management.

When not working, she enjoys spending time with her family, reading a good book, and watching The Office.