In everything you do, from social media to emails to blog posts, you are writing content for your audience. Here are our five best tips on writing engaging content!
With everything you write, no matter how small, your grammar needs to be on point. Make sure you are using the right verb tenses, punctuation, and spelling. If your content doesn't have correct grammar, your audience isn't going to read it for very long. It will also make your business look less professional and sharp. There are tools to help with this, such as Grammarly, which will show you when something is wrong and how to fix it.
When writing anything, make sure that you do your research. You don't want to write about a topic, even one you know well, without doing any research. Doing research will make sure that the information you have is up to date and could offer new insights or updates to what you already know.
When publishing something for your audience, it needs to be something that they want to read. They follow you to see more about your trade or business, so target your content to what they want to see. This will make your audience more likely to respond to your posts when it’s something they want to read.
Having a distinct personality in your content goes a long way when interacting with your audience, whether that means adding humor or something else. Your audience is more engaged when they feel like they are reading something from a real person and not some content writing robot. This one can be kind of hard, so don’t get discouraged if it takes a little practice.
PROOF. YOUR. CONTENT.
Always look over your content before publishing. Make sure to have others, like your coworkers or friends, proof as well. By having several people proof your content, you are more likely to catch the small mistakes, like spelling errors or missed words, before the material gets published.
Pro Tip: Have someone who doesn't know the topic you're writing about proof the content. This will let you know if it is easily understandable to people outside of your industry.
Writing can be hard, but no worries! With these tips, you'll be writing more exciting and engaging content in no time.
Dani James is a Marketing Specialist and writer for Atwill Media. She has a bachelor’s degree in Strategic Communications from Arkansas State University with focuses in Public Relations, Advertising, and Social Media Management.
When not working, she enjoys spending time with her family, reading a good book, and watching The Office.