Let's face it, LinkedIn is not the first thing you think of when it comes to social networks. Trying to use any social media can feel like you're blindly walking through the dark, but don't stress! Here are three tips on how you can use LinkedIn for your business like a pro.
When posting, remember to stick with content that deals with your industry. For example, if you're in the plumbing industry, you might post an article that talks about the importance of knowing which questions to ask before hiring a plumber. Technical and industry focusing content does the best on LinkedIn.
Hashtags are the rage nowadays, but you have to utilize them in the right way for them to be effective. On LinkedIn, users follow hashtags that apply to their business or industry. So when you want to use a hashtag, be sure first to check what is being posted under that hashtag and then to make sure that the hashtag applies to your industry.
Users on LinkedIn want content that has merit, more so than the quantity of posting. Pro tip: a sweet spot for LinkedIn would be posting 2-3 times a week. Remember, you don't have to post every day, but what you post needs to be relatable to your business or industry.
So while LinkedIn might not be the first social media site that you think of, you should still utilize it to your advantage. These tips will have you be using LinkedIn like a pro in no time.
Dani James is a Marketing Specialist and writer for Atwill Media. She has a bachelor's degree in Strategic Communications from Arkansas State University with focuses in Public Relations, Advertising, and Social Media Management.
When not working, she enjoys spending time with her family, reading a good book, and watching The Office.