It's not always easy to convince your customers to spread the good news about your company to their friends and family. People need motivation, they need a good incentive, but most of the time they just plain forget to say anything!
If you're looking to get more referrals for your business through your loyal customers, you have to set up some sort of strategy to get people to start talking about you.
Here are a few simple strategies for getting more referrals for your business.
Referral rewards programs are all the rage these days. Customers love to get rewarded for using your service, and offering an incentive is a great way to increase your brand awareness by getting your name out there.
One way you can implement a referral rewards program into your marketing strategy is by offering a discount. You could offer a 10% discount for one of your products or services for new customers who mention who referred them to you, along with a special discount code. On the flip side of that, in order to get your current customers to refer other customers to you, you can also give them a discount when someone signs up using their referral.
It's a win-win situation that benefits both new and current customers.
Nothing gets you noticed better these days than having a strong social presence. Whether it's Facebook, Twitter, or something else, social media is all about connecting with your customers and encouraging them to share your content.
Getting your content shared on social media does the work of referring your business to others for you.
If you're trying to attract more customers, perhaps customers that have never visited your website or have never come to your storefront before, then getting your content shared in front of their eyes through social media is a great way to do it.
If you're offering a sale or special offer, post about it on your social media account, ask people to share the content with their friends, and watch as your customers do the work of referring your business to their friends and followers!
It's not always about the great products or fantastic service that you offer to your customers; sometimes, customers want a little bit more from you in order to feel comfortable making a recommendation.
That's why things like regular blog posts, FAQ sections, and well-written page copy are important for garnering more referrals from customers, too.
When customers can trust to get helpful tips from your blog, or answers to their questions just by browsing your FAQ page, they are more likely to continue to shop with you and recommend you to others.
If you want more referrals, then you're going to need a solid strategy. Use these three simple tips to boost your customers' confidence in you and earn yourself more sales.
What better way to show that you're an expert in your industry than with a new website? Need one now? Click the link below to get started!
Contributor Caleb Hennington is a 26-year-old writer, who manages the Atwill Media and FGmarket blogs. He graduated from Arkansas State University in 2014 with a bachelor's degree in journalism.
When not writing, Caleb enjoys camping, running, collecting comic books, and spending time with his fiancee and his dog.