There are tons of factors that contribute to how well customers are able to find your business when they search for products and services in their area.
One of the key elements to getting your business found by consumers is through online directories.
When consumers search for a local business, they often go to online directories to find what they're looking for. In the same way that consumers used to use the thick and cumbersome annual Yellow Page directory to find contact information for a business, online directories help customers find you, but in a much quicker way.
But, what you might be unaware of, is that your information is probably on one of these online directories already.
Many directories, like Yelp and Yellow Pages, create automatic listings of your business without your knowledge. They do this by gathering your information from a number of places online, and compiling them on their website. The problem with this, however, is that the information they gather might not be up-to-date or accurate. That's why it's important to take control of your listing by going online and claiming yourself on various directories.
If you're looking to get your business listed online, or you want to make sure your information is accurate on these directories, we've got six awesome online directories that can help you get the process rolling.
The Better Business Bureau, or BBB, is a non-profit organization that has been helping customers connect with local businesses since 1912. The BBB is not only used as an online directory, it's also trusted by consumers as a way to look into a business's credibility, ethics, and business practices. You can choose between either a paid accredited listing, or a free listing.
To get started with BBB, you'll need to go to their website, and search for your local BBB chapter. Then, you'll need to search and make sure your business isn't already listed. If it isn't, BBB will walk you through the necessary steps to get your business listed for free.
This company connects consumers with local merchants across tons of major categories. No matter your industry, from plumbers to boutiques, eLocal can help.
It's free and easy to get listed on eLocal. Just follow the instructions on their sign up screen to get started.
HotFrog is another free service that can help you get your website listed on Google search results. It's boast 1.6 million active users across 38 countries, so there's a great chance for your business to get found by customers searching online.
Sign up is quick and easy. Just click here.
Yellow Pages is an old school directory company that's been able to successfully and smoothly transition into the digital age. Millions of people (70 million annually, in fact) us Yellow Pages website and app to find local businesses.
To get started on Yellow Pages, you'll need to visit their website, and enter the information for your business.
Yelp is a huge online resource for consumers to find a business's information, and, more importantly, find reviews on a business from real customers.
A large portion of Yelp users are in the 18 to 34 age range, and make up about 42 percent of their users. That means, if you're looking to target the younger consumers, you need to get your business listed on Yelp.
Getting your business set up on Yelp is included with your Atwill Media website, so you can check this one off your list!
Finally, when listing your business online, there's no better place than an industry specific online directory, such as those offered by Flower Shop Network, FGmarket, and Wedding and Party Network.
These companies will get you listed on their own personal online directory. Plus, they offer additional services that can help you get found and connect with curious consumers online, such as reviews, analytics, and messaging tools!
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Contributor Caleb Hennington is a 25-year-old writer, who manages the Atwill Media and FGmarket blogs. He graduated from Arkansas State University in 2014 with a bachelor's degree in journalism.
When not writing, Caleb enjoys camping, running, collecting comic books, and geeking out over pretty much everything.