Thanksgiving is right around the corner, which means it's time to start preparing for Black Friday and Cyber Monday. Don't miss out on the chance to get involved with the biggest shopping events of the year. Check out a few of our tips for preparing your business for Black Friday and Cyber Monday.
While Black Friday and Cyber Monday seem to be dominated by the retail industry, the service industry can still get involved. Make sure to personalize your offers to fit your business and industry. For example, an auto body shop could offer a deal on tires or a Black Friday Bundle that includes a tire rotation, oil change, and new windshield wipers. Utilize your expertise to decide what deals and specials will work for your business, but be sure not to sell yourself short. These events are to make money, not give things away.
After deciding what specials and deals you want to offer, you need to spread the word. Promote the sales you are having through your social media channels, website, and physical location. Facebook Ads is a great and cost-effective tool to use during this time. You can select your target audience and inform a large number of people at a small cost. Create a banner that showcases the details of the deal and place it at the top of your website. This will ensure that your digital customers will know about the deal. Flyers and posters are fantastic print materials that allow you to reach potential customers and your offline audience. Canva is an excellent tool for creating graphics and has many Black Friday templates that you can customize to fit your business.
Urgency is a huge part of Black Friday and Cyber Monday. Take advantage of this and include it in the caption of your promotions. Make sure your audience knows that the deals you're offering won't last long and that they need to act now. This will play on your consumers' FOMO (Fear Of Missing Out) and direct them to take the action you want, which is to use your offer.
Make your business stand out with specials that blow your audience away. Take part in this sales season with the tips above!
Dani James is a Marketing Specialist and writer for Atwill Media. She has a bachelor's degree in Strategic Communications from Arkansas State University with focuses in Public Relations, Advertising, and Social Media Management.
When not working, she enjoys spending time with her family, reading a good book, and watching The Office.