Google My Business, or GMB, is one of the ways Google helps businesses with their SEO. Similar to social media, GMB offers an array of posting options, including upcoming events, product postings, and what's new. Customers can buy products or contact your business directly from your listing or post. GMB also helps with your digital footprint on Google. The more often you utilize your GMB, the more relevant your business is with Google, which helps your organic ranking.

Your GMB listing information is used for Google Maps, which is a great source of business. Consumers can visit your website, call your business, and get directions to your store all from your Google Maps listing. By claiming your GMB listing, you can ensure the information is correct and drive customers exactly where you want them to go—your business.

Customers can also leave reviews for your business right on your GMB listing. Google reviews are a great way to help your organic ranking and build credibility with your customers.

Why You Need It

Google is an essential tool for your business, which can make it a target for those wanting to hurt your company. This could be in the form of bad reviews or marking your business as permanently closed. With your GMB listing, you can keep track of any changes that are suggested and respond to reviews promptly, keeping your listing up-to-date and secure. Without claiming your GMB listing, those bad reviews and suggested edits could harm your business without your knowledge.

Google My Business is an excellent tool for your company. It can help your organic ranking on Google, build credibility for your business, and improve your relationship with your consumers.

Not sure where to start with your GMB listing? Give us a call and ask about our Google My Business Services!

Dani James is a Marketing Specialist and writer for Atwill Media. She has a bachelor's degree in Strategic Communications from Arkansas State University with focuses in Public Relations, Advertising, and Social Media Management.