The new year is almost here, and like every other big event this year, your website should be updated to prepare for it!
This year, while other people are making New Year's resolutions for weight loss, fitness, happiness, and achieving goals, your goal should be to have an up-to-date, beautiful website in 2016!
So, what can you do to keep your site fresh and clean for the new year? We've got some tips for you.
You don't want to still have photos of your Christmas party up on your site, or even worse, that office Halloween Party! Remember to remove your old pics, and add the new ones for 2016. This also could mean getting rid of old photos that are low quality or have bad lighting, and adding newer, fresh looking pics!
Still have content on your website that talks about all your great Holiday deals or inventory/services you no longer offer? Clean up that old content, remove any unused pages, and make your website more relevant to the customer!
Some of your inventory might be the same as last year, but for some industries, such as auto sales, your inventory will vary drastically from year to year. Make sure all of the pictures of your inventory are up to date with what you're currently offering customers.
Nothing too drastic is needed here, but it's always nice to change up the look and feel of your website with a brand new color scheme. Some of you might have changed your colors up to reds and greens for the holidays, but now it's time to get those colors back to a normal, holiday-free vibe.
Have you been checking your reviews and approving the ones you'd like to show off on your site? If not, simply go to the reviews section of your toolbar, and sift through the reviews you’ve gotten over the holidays or maybe even the past year!
Blogs are great tools for interacting with your customers on a more personal level, and getting them inside information into your company with news and updates. Atwill Media's websites make it easy to publish your own blog in a few simple steps. In 2016, resolve to start publishing blog posts on a regular basis!
The new year offers so many new opportunities for you and your business. Take advantage of those opportunities by following these tips, and keeping your website fresh and fun for your customers!
Contributor Caleb Hennington is a 23-year-old writer, who manages the Atwill Media and FGmarket blogs. He graduated from Arkansas State University in 2014 with a bachelor's degree in journalism.
When not writing, Caleb enjoys camping, running, collecting comic books, and binge-watching shows on Netflix.