How many times has someone other than you or one of your employees written a blog post for your website? Have you ever thought about using a guest blogger? Do you know the benefits of guest blogging and how it can help your business?
Don't worry if you don't know the answers, that's why we're here!
Guest blogging is a fairly common trend in the marketing and business world. Instead of using an in-house content creator to write the content of your blog, you can instead defer the responsibilities to someone else outside of your company.
Why would you want to trust someone else with a blog post that will published on your website?
Well, for one, using guest bloggers frees you up from the responsibilities of having to come up with new and clever blog ideas. Whether you post once a day, once a week, or once a month, it's hard to come up with great blog posts all the time.
But don't worry about not having creative control over a guest blog post; most of the time, guest bloggers will submit a draft or idea to you first, and then you can review and edit it, just like you would with any other blog post.
Guest blogging is also a great way to get more traffic to your website, especially if you can get a semi-famous blogger to agree to publish content on your website.
For example, if you're trying to write more content focused on soap making techniques, it would be wise to find someone who is an expert in that industry, and ask them to contribute to your website.
When your customers see that a big name in the industry has written for your blog, they are more likely to stay on your website and read through the blog post.
Plus, the guest blogger will probably want to share the link to their article on all of their social media platforms, through emails, and more. This is a great way to increase your brand awareness, and make the guest blogger's fans aware of your website, as well.
So, aside from the increased engagement and brand awareness of your website, why should you care about using guest bloggers?
There's one more reason to use guest bloggers that might interest you: more sales.
We talk a lot about sales in the marketing world; after all, it's the way businesses survive and thrive.
When you have guest bloggers who bring new people to your website, you also have the opportunity to drive them through the Buying Cycle, and convince them to make a purchase from your company.
The more time that a customer spends on your website, the more likely they are to click around and explore other pages of your website. Which, if your website is setup properly to funnel them through the Buying Cycle, can lead to them making a purchase on your website.
Don't ignore the value of using guest bloggers to increase engagement and drive more sales. It's a fantastic strategy for helping your company, and helps to spice up your blog content!
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Contributor Caleb Hennington is a 25-year-old writer, who manages the Atwill Media and FGmarket blogs. He graduated from Arkansas State University in 2014 with a bachelor's degree in journalism.
When not writing, Caleb enjoys camping, running, collecting comic books, and binge-watching shows on Netflix.