Holiday Marketing: Gearing up for Christmastime
Christmastime will be here before you know it! Spread some cheer this Christmas season and wrap up the holiday spirit in your marketing strategy:
Decorate
Welcome the holiday season with decorations! Add a red nose and some antlers to make your vehicle look like Rudolph. Add lights and a tree to your lobby or office to spread Christmas cheer. Everyone will love seeing your business get into the spirit.
Give a Present
Gift your customers a seasonal sale, or include a small gift when a certain product or service is purchased. This could be a gift card, a goodie basket, or even branded materials, like a mug. This will give your customers incentive to purchase the product or service while tying in the holiday gift-giving spirit.
Competition with Compassion
Host a Christmas card competition. Include local schools in the competition and ask other local businesses to be sponsors. Make designated drop-off areas at the businesses involved. Pick local members of the community as judges, like the mayor, principal, or TV news anchor. Brainstorm with everyone involved to come up with first, second, and third place prizes.
Join forces with the local Christmas parade or lighting and schedule a time for the winners to be announced. Once the winners are selected, gather all the cards and distribute them to local hospitals and nursing homes. This is a great way to get the community involved and spread some Christmas cheer to everyone.
Have fun and celebrate this Christmas in your marketing efforts! Everyone will love getting into the spirit and welcoming the season.
Contributor Dani James
Dani James is a Marketing Specialist and writer for Atwill Media. She has a bachelor's degree in Strategic Communications from Arkansas State University with focuses in Public Relations, Advertising, and Social Media Management.
When not working, she enjoys spending time with her family, reading a good book, and watching The Office.