Keeping your audience engaged is extremely important, especially right now. One of the ways you can do this is by featuring a digital deal scavenger hunt! This is a fun and exciting way to engage with your audience and drive traffic back to your website. Here's how you can do your own digital scavenger hunt:

Make a schedule

The scavenger hunt can go on as long as you want, but creating a schedule of what deals you want to offer and when you want to offer them will help you stay on track. It also helps you and your staff know what deals are currently active, which helps you help your customers.

Promote. Promote. PROMOTE!!

Tell your customers! Promote the upcoming scavenger hunt with social posts that explain what you’re doing and how they can participate. Don’t forget to include tips, like if they need to follow your profile, turn on notifications for your social media updates, or anything you think will help direct them to the right place.

Don’t forget to continue to promote the hunt while it’s happening! If you have customers who come into the shop, tell them about the hunt you’re doing online. This will drive your offline customers online and allow them to participate in the fun.

Hide the prize!

There are many ways you can do this. Add it to a random image on your Instagram story, include it in a caption on a weekly post, or mention it in a live video. The goal is to make this a fun adventure for your customers and to get them to engage with your shop. You could even create a quiz on your Instagram story and the people who participate get the deal. Switch it up each week and see what works best for your shop and audience.

A digital deal scavenger hunt is a great way to connect with your audience and engage with your customers. Remember to have fun and try new things! Your audience is sure to love finding the deals!

Dani James is a Marketing Specialist and writer for Atwill Media. She has a bachelor's degree in Strategic Communications from Arkansas State University with focuses in Public Relations, Advertising, and Social Media Management.

When not working, she enjoys spending time with her family, reading a good book, and watching The Office.