Are you having trouble promoting yourself to your customers? Is traditional marketing and advertising failing to get you the results you need?
If one or both of these problems sounds like you, then you might need a brand new website for your business.
Websites aren't just for giant corporations or special interests anymore; nearly everyone has a website these days, and your customers expect you to have one as well!
If you want to promote yourself in a modern way, and attract new customers to your business, then a website is the best way to accomplish these goals.
Here are a few ways that having a website can do your promotional work for you.
Customers these days expect you to have a website. When they search on Google for either your business or a specific industry, they should be seeing your website pop up in the results.
But if you don't have a website, you're missing out on prime real estate for attracting new customers.
A website acts as an informational guide, a phone book, a map, a biography of your company, an storefront, and so much more for your business.
Provide customers with all the info they expect from you on one website.
If you're a plumbing company, and you have someone in your area that is looking for someone who can do repairs to their plumbing system, more than likely they are not going to go to the phone book to find your business. The first thing they are going to do is pick up their phone, open up Google or a web browser app, and search for "plumbers in my area."
Your website functions as a replacement for traditional business directories, such as phone books or the Yellow Pages.
Finally, you can use your website URL as a way to promote your website to customers as well.
Your URL can go anywhere that your traditional contact information, like your phone number or mailing address, can go. And you should be putting that sucker everywhere; and we mean EVERYWHERE.
Got business cards? Put your URL on them. Paying for a magazine or newspaper ad? Put your URL in it. Got a business decal that wraps your delivery truck? Put your URL there too.
Everywhere that you put your contact information, put your website address on there as well.
Your website is a fantastic promotional tool and can bring tons of new customers to your business. Start utilizing it today.
Need a website but don't yet have one? No worries! Atwill Media is here to help.
Contributor Caleb Hennington is a 26-year-old writer, who manages the Atwill Media and FGmarket blogs. He graduated from Arkansas State University in 2014 with a bachelor's degree in journalism.
When not writing, Caleb enjoys camping, running, collecting comic books, and spending time with his fiancee and his dog.