Maintaining a blog on your website is a fantastic way to connect with your customers and keep them up-to-date with what's happening in your world. It's also another important way of marketing your business to curious customers who are looking for a business, just like yours, to spend money on.
But if your blog isn't attracting customers to it, and no one ever gets to read your amazing content, what's the point of it? For a blog to be effective, it needs to be spread to as many outlets as possible for maximum exposure. One way to get your message spread quickly, easily, and freely is through social media.
Pushing your website content to your social media platforms is the easiest way to spread important info to your customers, and can be done without a lot of effort on your part.
If you're wanting to push your blog content to your social media accounts, you have to first make sure you're publishing content to your blog on a regular schedule. Your blog is a marketing tool for your business that can help to bring in more customers, and if your customers notice you aren't regularly publishing content on your blog, they'll quickly lose interest.
It's important to have plenty of content on your blog first, so that you can always have content to push to your social media. It might even be a good idea to store up a backlog of blog posts so that even when you don't have time to write a post for a certain week due to work overload, you're still giving your customers fresh content on your Facebook, Twitter, Instagram, etc.
Atwill Media makes it super simple to publish your own blog posts, with a robust blogging tool that makes blogging very easy to understand, even if you have no prior experience.
Now that you've written plenty of fun and informative content on your blog, it's time to start pushing that content to your social media. If you have a Facebook Page for your business or a Twitter account, then you probably already have experience sharing content from other websites to these two social media platforms. Other platforms, such as Instagram and Snapchat, require a little more work to link your posts to your website, but regardless of your preferred platform, it's important to know how to publish content to various social media accounts.
Facebook and Twitter make it very easy to publish links to websites, and provide a link preview to any post that you create. All you need to do is grab the URL of your blog post or webpage, post it into a status update box, and let the link preview generate. Be sure to check the link before you hit the "Tweet" or "Post" buttons, because sometimes the link preview will show up incorrectly. Facebook allows you to edit the info on your link preview, but for Twitter, you will sometimes have to upload a picture with your Tweet in order to prevent the preview from publishing incorrectly.
Pinterest is another great platform that allows you to simply copy and paste a website URL, and a preview picture from the URL will appear for you to Pin to your selected Board.
Pushing your blog content to your social media accounts is a great first step to earning more website visits, but you're not quite finished yet. After posting your content to various social media accounts, you then begin the process of getting that content shared across Facebook, Twitter and Pinterest through Shares, Retweets, and Pins.
When you post your blog content on social media, make sure you encourage your followers to share your content on their own profiles. For example, when posting a Facebook status update, you can encourage your followers to interact with your post by simple saying "Like and share" at the end of the post. It's a simple tactic that gently nudges your followers in the direction of sharing your content with their friends.
Pinterest is another great place to increase your blog post reach. Pinners on Pinterest love to Pin interesting articles, and fun DIY projects to their own Boards. It only takes a few people sharing your content for it to spread exponentially, and you'll have hundreds of interactions before you know it!
Pushing your blog content from your own website to the various social media platforms can help spread your company's message, and is an easy and free way to earn more customers through online exposure.
If you're looking for more info on the various advantages your blog offers you, or how to add new blog posts to your website, be sure to check out our Help section on Blogs.
For more on what blog posts can do for your business, check out Connecting With Your Customers Through Blog Posts.
Are you a potential new customer who's looking for more information on our custom-built websites? Click the link below to get started!
Contributor Caleb Hennington is a 25-year-old writer, who manages the Atwill Media and FGmarket blogs. He graduated from Arkansas State University in 2014 with a bachelor's degree in journalism.
When not writing, Caleb enjoys camping, running, collecting comic books, and binge-watching shows on Netflix.