A website is a place where your business gets the opportunity to share its story. In a way, a website can often be one reason a customer may choose to go with your brand over one of your competitors. Providing your customers with an exceptional online user experience can leave the same lasting effect as giving excellent in-store customer service. The few short moments you have with a customer when they're surfing the web can make a long-term impression, and you want to be sure you set yourself up for success through your website's user experience. How do you improve your user experience? We've got 4 easy ways to enhance your website to become more user-friendly for your customers!
One of the very first things you can do to improve your website’s usability is to assess your navigation. Can people find things quickly and without issue? When organizing your navigation, you want to think of the many reasons someone may be visiting your site and lay it out in a way that's easy to see and use. Keeping your navigation concise can allow customers to quickly find what they need on your website without feeling overwhelmed by options.
One rule of thumb we suggest using is the 15-second rule. Typically users spend about 15 seconds on a website before deciding if they will continue searching for information on that site. In that 15 seconds, you want to make it very obvious that you have what they’re searching for so that they are more inclined to continue searching through your website. Through maintaining your website navigation and ensuring its accessibility, you have taken the first step towards making your website as user friendly as possible!
Let’s talk about content. Another way to drastically improve your website’s user experience is through the actual content that your website is filled with. Like we mentioned in the previous section, you want to think of all the reasons someone might be visiting your website and answer any questions they may have through the information you provide them. Making your website easy to read helps the customer understand exactly what you do and how you can help them. You can engage them in that content by using a balance of both pictures and text and using actionable phrases that draw the reader in and clearly state how you can be of service to them.
Speaking of content, a great way to guide customers through your website to help them find what they need is by using calls-to-action, or CTAs for short. A call-to-action can help customers find what they need or didn’t know they needed. Through using impactful content you can help direct a customer to take further action and find what they are looking for. Check out our blog on CTAs to learn more about how you can include powerful CTAs on your website.
Whether it’s scrolling through social media or looking up a dinner recipe, practically everyone uses their phone as a quick way to get information on demand. Given that in 2020 61% of website visits happened on a mobile device, we would say it is essential to have a mobile-friendly website to ensure a friendly user experience. Allowing your customers to access your website on mobile makes it easier for your customers to see and understand your website at any time, no matter where they are. (Pssst… All of Atwill Media’s websites are built to be mobile responsive for the best user experience.)
Paying attention to your user experience can be the difference between having a potential customer staying on your website or quickly jumping off to go to one of your competitor’s sites. It’s essential to provide a user experience that flows and entices customers to continue searching for information on your website. Don’t lose out on potential customers because your website is difficult to use. Make a lasting impression and keep your customers happy with these simple tips.
Mary Vasek is a Marketing Specialist and writer for Atwill Media. She graduated from the University of Arkansas with a Bachelor of Science in Marketing with a Minor in Business Management.
When not at work, she enjoys spending quality time with friends, music events, and hiking.