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Industry Insights: The Best Ways To Promote Your Boutique Online

Industry Insights: The Best Ways To Promote Your Boutique Online

Boutiques are known for being places where customers can find clothing and accessories that aren't available in any old department store. They are clothing providers for people who care about fashion and staying up-to-date with the latest trends and styles.

If you own a boutique, then you know how important it is to provide the latest and greatest for your customers. But with the growing trend of boutiques popping up all around the country, it can often be difficult to break through the noise and make your boutique stand out from the crowd.

One of the best ways to stay ahead of the competition (both department stores and other boutique owners) is to have a strong online presence. In the modern world, everything you could ever want already exists online; you just need to take the time to look for it.

If you need some tips for how you can get your boutique online and in front of your customer's eyes, here are a few things that can help you out.

Photo Galleries

Galleries are important for any boutique because they allow you to show off your inventory and let customers get a peek of what you have to offer before they come in to your store.

Use photo galleries to your advantage by creating specific categories for the apparel you offer, such as accessories, hats, dresses, shirts, etc. Customers love to "window shop" online and be able to see the clothes and colors you have to offer before they stop by your store.

Photo galleries are included in every website that Atwill Media creates. We want to make sure you have the best tools available to show off your awesome inventory!

Online Store

What if you are wanting to take your photo galleries to the next level? What if you're looking to actually sell your product online through a store rather than just letting people browse through your photo galleries?

If this sounds like you, then getting an ecommerce solution for your boutique is the right way to go.

An ecommerce store allows customers to not only browser through your inventory, but make a purchase directly on your website once they decide they want to buy an item of clothing or an accessory. Customers are shopping for clothes online anyway; why not make it easy to purchase your products from the comfort of their homes as well?

Want some more info about Atwill Media's own ecommerce solution? Follow the link below for more.

Social Media

Last, but certainly not least when talking about your online presence, is social media.

Social media is much more than a way to connect friends and family; it's also a great way to connect you with your customers.

Lots of businesses use Facebook Pages, the official name for the business-minded Facebook accounts that you can create, to connect with their customers, promote specials and deals, and answer questions from customers.

As a boutique, you have a great marketing tool in social media. You can use it to not only show off your awesome accessories and apparel, but also as a way to showcase specials, deals, and sales you are currently having in your store or online.

It's also a great way for you to answer any questions your customers might have. With Facebook's Messenger tool, your customers can ask you questions like "do you have this item in stock in a size 4?" or "what is your return policy?" It's a great way to answer customers' questions instantly.

Don't have enough time to manage your own Facebook Page or Instagram account? No worries; Atwill Media is here to help out, with our Social Media Services. Click the link below to learn more.


Contributor Caleb Hennington

Caleb Hennington is a writer and marketer, who manages the Atwill Media and FGmarket blogs. He graduated from Arkansas State University in 2014 with a bachelor's degree in journalism.

When not writing, Caleb enjoys camping, running, collecting comic books, and spending time with his wife and his dog.

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