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Instagram Stories

Instagram Stories: Engaging Your Audience

phone with light bubbles and words Instagram Stories as heading and Engaging your audience as subheading

Instagram is an exciting social media network. In the second part of our series, we'll be diving into Instagram Stories. Instagram stories are a new and exciting way of marketing. They are a great way to interact with your audience and market your products and business.

E-commerce

Numerous businesses are utilizing Instagram to promote their e-commerce products. Stories are very visual, meaning that you can post a picture of a product and then link them to the website right in the story. Businesses have started using Instagram stories to showcase their new products, with a link to the products on their website in the stories.

Pollsarrow pointed at poll sticker

Polls are a great way to get engagement in your Instagram stories. A poll allows our audience to vote between choices that you can set. This is also a way to do customer research. The polls can be yes or no questions or can be where the user submits their answers to you. This helps you connect with your audience and is a fun way to gain more engagement.

arrow pointed at countdown sticker

Countdowns

The countdown sticker is still relatively new but is so important. You can set a countdown to something, whether it's the release of a new product, a special event, or a promotion. This is such a great tool because your audience can click the countdown and set a reminder in their phone for the end of the countdown, giving you even more potential engagement.



Traffic Driving

One of the biggest takeaways with stories is the way they can drive traffic. Stories give you the ability to link your website to the bottom of the post. With a quick swipe up, your audience is on your website. This helps create a way for you to drive traffic to a specific part of your website, or your website in general.

Instagram stories are a great way to connect with your audience! They also give the opportunity to drive traffic and create more potential engagement.

In the next installment, we'll be discussing Instagram Live!

And check out the first part of the series:

Instagram Marketing

Contributor Dani James

Dani James is a Marketing Specialist and writer for Atwill Media. She has a bachelor’s degree in Strategic Communications from Arkansas State University with focuses in Public Relations, Advertising, and Social Media Management.

When not working, she enjoys spending time with her family, reading a good book, and watching The Office.


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