Apples Maps is an important resource for your business. While Google Maps is the "big dog" for map navigation services, Apple Maps is important because it it the default "maps" app that Apple devices utilize. Many users may not even realize they are using Apple Maps instead of Google Maps; but if they have an iPhone, Apple Maps is likely what they are using.
So, why do you need to make sure your business is listed on Apple Maps? There are a few reasons you should take care of you business's Apple Maps listing.
As mentioned previously, Apple Maps is the default map and navigation app for iPhone users. You want to make sure that your business is listed on Apple Maps so you don't miss opportunities to reach those potential customers.
There is also the chance you already have a listing on Apple Maps and simply do not know about it. Many services (Google, Apple, Bing, Yelp, etc.) create simplistic business listings themselves for some businesses they can verify exist. The problem is that they don't update those listings after creating them. This means there is a chance your business is listed on Apple Maps with old or incorrect info. You want to make sure that info is correct and up to date.
Having a correct and up-to-date listing on Apple Maps will improve the digital footprint of your business. Your correct business info and website URL being listed in multiple places improves your visibility and makes your presence on the internet more prominent.
To get your business on Apple Maps, you need to claim the listing for your business. Whether you are claiming an existing listing that needs updated or creating a new listing from scratch, the process is the same and only takes a few simple steps.
1. Go to mapsconnect.apple.com and sign in with an Apple ID. If you do not have one, you can quickly make one.
2. Once you're signed in, you should see a place to do a search. Go ahead and type in your business name and city, and you'll be taken to a search results page.
3. You will either see your business in the search results or you won't see it. If you don't see it, click the "Add new place" option to create a listing from scratch. If you do see it, simply click on it and you'll be taken to the listing. Click "Claim this place."
4. From here, simply enter your business information or edit it if needed. Ensure your business name, phone number, business hours, website URL, and business address (as well as the map marker) are all correct. Feel free to link to your social media pages if you wish to do so. You will likely receive a prompt to verify the listing. You can either verify later or go ahead and verify.
5. Once you are ready, it's time to verify the listing. If you chose to verify later, you will see that your listing has an alert in the top right. Go here to get started on verification. Verification is done via an automated phone call to the business phone number. Apple will call and give you a four-digit code, which you will enter into the corresponding field on your screen.
Once you've input the code and submitted the listing for review, you're done! You should see that the listing is "In review," so just wait for Apple to look over it and approve it. Once that's done, it will be published and live so users can start find you on Apple Maps!
Cordell Crowley is a Google Specialist and content writer at Atwill Media. He has two degrees from Arkansas State University: an associate's degree in Computer Information Technology and a bachelor's degree in Management.
When not at work, he spends his free time with his family and friends indoors because Arkansas humidity makes outdoor activities no fun.