Starting a business is difficult work. Creating a brand that is easily recognizable is even more work. But it doesn't have to be hard! We've got three tips on how you can brand your business like a pro.
One of the main things that you need in order to brand your business is a logo. A logo is attached to your brand from the beginning and helps consumers easily recognize you. By having a consistent logo, people will learn your brand and know it when they see it.
Your message is important. It gives your brand a voice. Finding your message for your brand can take time and needs to be something that you truly want for your business. Once you find the message, you need to decide what tone you want to use. For example, Patagonia sends the message that they are environmentally friendly. They are consistent with that message in all of their posting and in the materials they use. They use a calm tone, but they aren't afraid to stand up for their message.
Having a consistent voice across all platforms, from your website to your social media, unifies your brand. This helps so that audiences across all platforms are still consuming the same messages from your brand.
Starting a business can be hard work, but branding your business can be exciting! With these three tips, you'll be a master of your brand in no time.
Dani James is a Marketing Specialist and writer for Atwill Media. She has a bachelor’s degree in Strategic Communications from Arkansas State University with focuses in Public Relations, Advertising, and Social Media Management.
When not working, she enjoys spending time with her family, reading a good book, and watching The Office.