Even though it feels like summer just started, fall is quickly approaching. The season of colors, leggings, and pumpkin everything is a great time to launch a pre-holiday marketing campaign. If done correctly, a fall marketing campaign can be a great lead into the holiday shopping season.
For some, the summer is a busy time, but for most, it's notorious for a slump in business. This can cause us all to slow down and get used to a more relaxed pace. Kick off fall with a renewed vigor! If you jump into your preparation feet first, you'll be back up to speed in no time. Plan out your window displays, rearrange your products, or update your social media and local advertisements. If the kind of work you do is seasonally based, like a lawn care business, adjust your equipment inventory to replace summer tools and material with ones for fall.
Fall brings the likes of Halloween and Thanksgiving. Families will be spending time together enjoying the cooler weather and doing activities like apple and pumpkin picking. Embrace that fun and inject it into your marketing and specials. Offer limited time specials that will encourage people to purchase quickly. Host an in-store event that is family-friendly. Use the brevity of the season to your advantage.
One of the best things about fall? THE COLORS! The leaves are changing and so should the colors in your marketing. Rich, vibrant shades of orange, red, and purple can make for some amazing social media graphics. You can play off the colors in other ways as well. Coordinate your company colors with colors from fall and make things pop.
Fall is also a good time to take a look at your website and update any outdated information and upload recent photos. If you are wanting to have a great pre-launch to the busy holiday season, take advantage of fall and incorporate all it has to offer in your marketing.
Jamie Woods is a writer and Social Media Specialist with Atwill Media. She has a bachelor's degree in Communication Studies from Arkansas State University with a focus on advertising and public relations.
When not working, she enjoys life with her kids and husband.