An important piece to any successful website is the humble Call to Action button, a.k.a. your CTA button.
So, why is the CTA button such a big deal? To put it plainly, a CTA button is how you get your visitors to perform the next step in building a relationship with your company. The CTA button can be used for many things, such as subscribing to newsletters, as a "buy now" button, a link to another page on your site, and much more.
If you want to have a great CTA button, check out these helpful tips.
Before placing a CTA button on your page, you need to have a goal in mind. What should the button say? Where should it go? Does the button follow the ultimate goal of your business?
When you have clear cut goals for your CTA, you'll have an easier time figuring out where to place it on the page, and how you can use it to grab the attention of your visitors.
Once you decide the goal of your CTA, the next step is to design it to be visually appealing and place it in a spot where it will be most effective.
Your CTA button can be designed in a number of shapes, such as a circle, arrow, rectangle, or star. The shape of your button affects how users will interact with it. For example, arrows and stars are more fun, and give off a sense of movement, that compels people to click the button. Circles and rectangles are more subdued, and can be used for more professional, business-like sites.
The color scheme you use is also an important part of designing your CTA button. You want it to match the overall color scheme that you've chose for your website. Make your button standout, but don't use colors that clash with each other.
What's the point of having a beautifully designed CTA button if your customers never see it?
Once you've finished designing the CTA, placement of your button needs to be taken into consideration.
Find a spot on your site where the button makes the most sense. If you're trying to sell a product, place the button on or underneath the picture of the product. Trying to get people to sign up for a newsletter? Place that fancy CTA button on either the header or footer; places that people's eyes will gravitate toward.
Place it in the proper spot, but make sure the CTA looks like a natural part of your design. Don't make it stick out like a sore thumb; that's just bad design.
The CTA button is a powerful tool that can get you fresh business on your website. Experiment with your CTA, and see what works best for you!
Contributor Caleb Hennington is a 23-year-old writer, who manages the Atwill Media and FGmarket blogs. He graduated from Arkansas State University in 2014 with a bachelor's degree in journalism.
When not writing, Caleb enjoys camping, running, collecting comic books, and binge-watching shows on Netflix.