Atwill Media offers you a wide set of ecommerce tools to grow your business online, but if you don’t know how to take advantage of these tools, are they really helping your business?
Like the rest of your website, your online store and ecommerce solution requires an understanding of what customers are searching for online in order for it to be successful. In other words, you need to work on the SEO of your online store in the same way that you work on it for the rest of your website.
When customers search for things like "good plumbers" or "reliable towing," you expect your website to show up in the search results for Google, Bing, and other websites, because you have fine-tuned your website to be search engine optimized.
But if you're a boutique, wholesaler, or other online shopping business, you should also expect your online store to show up when people search for products to buy online.
That’s why it's important to know the best way to setup your online store, including writing correct product descriptions, placing your products in the right categories, and using accurate meta information to ensure that your website is found by search engines.
To write proper product descriptions, it's important to think about the following questions:
If you can answer these questions in your product descriptions, then you're on the right path to constructing winning descriptions that bring in customers to your ecommerce store.
What categories are you placing your products into in your ecommerce store? Do these categories accurately reflect the product you're selling? Is it easy for customers to find your products just by going to the right category?
More than just a way to organize your products, your categories are also a way to make your store more user-friendly and appealing to customers who shop online.
If you're a boutique, it makes sense to categorize your products based on style, type of apparel, color, size, etc. Categorizing your products also helps Google and other search engines further understand your business and your products.
Your meta information is the information that search engines pull from your website, and is used to rank your website pages against other website pages in search results.
Have you ever searched for something in a search engine and then paid attention to what makes up each search result?
In most search engines, the results consist of 3 things:
These three elements make up what is known as the pages meta information.
It's important to use accurate and concise information when entering your page's meta info. This includes using a recognizable name for your business that search engines can grab from your page, and 2 -3 sentences that clearly explain what is found on the page.
For example, if I was a plumbing company and I wanted people to find my business in search results, I would make my meta title "Caleb's Plumbing Services: Reliable Repair and Installation in Paragould, AR"
This meta title clearly states the name of my business, what we offer to customers, targeted keywords like "plumbing" and "repair," and where we offer it.
The same goes for your meta information/description. Enter 2 - 3 sentences in your meta description that gives customers an idea of what your business does for them, what locations you serve, and a call to action, such as "call today" or "visit our website for great deals." Make sure to make your information succinct and enticing to customers; something that makes you sound more appealing than your competition.
You can easily apply the strategy for your website page to your product descriptions for items you're selling as well.
Include a clear product title, good description, and some great keywords to make your product stand out and rank better in search results. Just be careful not to stuff your product with too many keywords; in recent years, Google has penalized these types of descriptions.
Your ecommerce, if setup the correct way, can give a much-needed boost to your sales. Follow these easy steps to get your store moving in the right direction.
Contributor Caleb Hennington is a 25-year-old writer, who manages the Atwill Media and FGmarket blogs. He graduated from Arkansas State University in 2014 with a bachelor's degree in journalism.
When not writing, Caleb enjoys camping, running, collecting comic books, and spending time with his fiancee and his dog.