Atwill Media
Atwill Media
Marketing Takeaways: Political Campaigns

Marketing Takeaways: Learning from Political Campaigns

Political campaigns can sometimes be a pain. They can seem overwhelming and annoying, but there are a lot of marketing lessons you can learn from political campaigns. Check out some of the key marketing takeaways from some recent political campaigns.

Print and Digital

One of the most crucial marketing takeaways from political campaigns is their use of both print and digital advertising. Both of these mediums are important to any business, and the straightforward way campaigns utilize both is something to watch. For example, most campaigns use emails to communicate with their audience more often, but they also send direct mailers to the audience they are attempting to reach. This is an excellent way for them to stay relevant with their entire audience, regardless of if they use digital media or not.

Social Media

Social media is an essential part of marketing, especially for a political campaign. In recent years, social media has been the best way to reach a younger audience base. It can also change the outcome and reputation of your business or campaign. For example, Democratic candidate Elizabeth Warren recently trended on Twitter because of a response she made to a question. Since then, she has risen in the poll standings. This is a prime example of how important and influential social media is in the modern age.


Videos are a great way to reach your audience, and political campaigns know that very well. There are many things you can learn from watching the videos that these campaigns produce. For example, Alexandria Ocasio-Cortez’s campaign video, “Courage to Change,” was created in house with no professional help. This is a great example that videos do not have to be “professionally” made to be successful. By listening to the needs of her audience, she was able to provide herself as the solution in a cost-effective way.

Political campaigns can be an excellent learning tool. The next time you see a campaign ad or graphics, take note of what you liked and didn’t like and see what the response was.

Check out other parts in our Marketing Takeaways series:

Marketing Takeaways: Learning from Other Brands

Contributor Dani James

Dani James is a Marketing Specialist and writer for Atwill Media. She has a bachelor's degree in Strategic Communications from Arkansas State University with focuses in Public Relations, Advertising, and Social Media Management.

When not working, she enjoys spending time with her family, reading a good book, and watching The Office.


Keith Morris wrote on October 30, 2019 8:55 am

Thank you for bringing better insight

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