Yes, you read that right. Meme marketing has become a new avenue for marketing your brand on social media. This marketing strategy was seen most recently with Netflix's original movie, Bird Box. As Entrepreneur says, Bird Box became a viral sensation due to the creating and sharing of social memes.
This type of marketing is still relatively new but is gaining ground quickly. Memes are a great way for brands to tie in humor and entertainment in their marketing. And it's FREE. Shares on social media don't cost a dime, and they give your brand exposure. It also has the advantage of being extremely popular with Millennials and Gen Z. There are a few things you need to know before diving into meme marketing, so here are a few tips on how to meme your market.
Memes are usually created and shared based on things trending now. To be successful in meme marketing, you need to know what memes are trending and which ones are considered 'outdated'.
When using meme marketing, you need to know the lingo. Know what you are attempting to say about your brand and make sure that it applies to the meme context.
Memes are supposed to be casual, humorous tidbits, which means you shouldn't try too hard. Just relax and don't think too critically. And don't be afraid to try something! As Forbes says, this is the time to test out meme marketing.
Meme marketing may seem really intimidating, but it can be super beneficial to your branding and marketing strategy. So don't stress and if you need help with meme marketing or any type of social marketing, give us a call at 844.215.6270.
Dani James is a Marketing Specialist and writer for Atwill Media. She has a bachelor’s degree in Strategic Communications from Arkansas State University with focuses in Public Relations, Advertising, and Social Media Management.
When not working, she enjoys spending time with her family, reading a good book, and watching The Office.