American Express

American Express sponsors SBS, which means they offer numerous resources on their website to help small businesses prepare for this big event. Create custom marketing materials for FREE on their website. You can also access a free 4-month trial to Ripl Pro, which is an online tool used to create eye-catching social media content. There are numerous other resources available on American Express’s website that are great tools for you to use for SBS.

Advertise

Show your customers and your community that you are a part of Small Business Saturday. Use social media and print materials to promote the date and what deals you're offering. Send targeted email campaigns leading up to the day to remind your audience to "shop small!" Canva and American Express offer many templates that you can use to make customized graphics.

Host an Event

Involve other small business owners in your area and put on your own Small Business Saturday event! Create a map that features all of the participating locations for customers to follow. Add some fun and make it a treasure hunt. With each purchase at a participating store, customers get a certain amount of points or entries into a drawing for a goodie basket. This is a great way to get customers involved while having fun.

Make the most of this year's Small Business Saturday. Start planning your promotions and sales now. And don't forget to tell your friends and family to shop small!

Dani James is a Marketing Specialist and writer for Atwill Media. She has a bachelor’s degree in Strategic Communications from Arkansas State University with focuses in Public Relations, Advertising, and Social Media Management.