Snapchat is a different form of social media and is very popular. With over 180 million users daily and over 30 billion snaps sent daily, you are likely to find some of your audience on this platform. In our third series, we're breaking down the ways you can utilize Snapchat for your business.

What is it?

Snapchat has been around since 2011 and has gained a lot of popularity with the younger generations. It is a visual platform, where you send quick videos or pictures to friends. You can also add filters which are a fun way to spice up your photos.

Young Demographic

Snapchat has a very young demographic. Most of the users on this social media app are between the ages of 13 and 34. This creates an excellent opportunity to reach the younger generation, Gen Z, who are starting to come into the buying spectrum.

Fast as lightning

Snapchat is very quick. With such a short time frame, your content needs to be concise and communicate your message clearly. This can be a great way to discover new ideas on how to deliver your message.

Snapchat can be a great place to reach more of your audience! Consider using Snapchat to market your business and interact with your audience. Check back next week for the next installment of our Snapchat series, Snapchat Advertising.

Dani James is a Marketing Specialist and writer for Atwill Media. She has a bachelor’s degree in Strategic Communications from Arkansas State University with focuses in Public Relations, Advertising, and Social Media Management.