Posts With The Tag "All Posts"

Influencer Marketing: Marketing to the Social Media Generation Feb 18, 2019 »

Influencer marketing has been around for some time now, but social media influencing has gained popularity in the past few years with the rise of social media. Using influencers to promote your business, product, or event has become something of the norm.

You see it all the time without really realizing it. Think of all the Superbowl commercials that feature a celebrity or someone well known. But social media influencing really came into the spotlight recently. One example of how strong social…

It's All In The Branding Feb 11, 2019 »

Starting a business is difficult work. Creating a brand that is easily recognizable is even more work. But it doesn't have to be hard! We've got three tips on how you can brand your business like a pro.

1. Logo

One of the main things that you need in order to brand your business is a logo. A logo is attached to your brand from the beginning and helps consumers easily recognize you. By having a consistent logo, people will learn your brand and know it when they see it.

2. Message and Tone

Your…

Meme Marketing: Say What? Feb 04, 2019 »

via GIPHY

Yes, you read that right. Meme marketing has become a new avenue for marketing your brand on social media. This marketing strategy was seen most recently with Netflix's original movie, Bird Box. As Entrepreneur says, Bird Box became a viral sensation due to the creating and sharing of social memes.

This type of marketing is still relatively new but is gaining ground quickly. Memes are a great way for brands to tie in humor and entertainment in their marketing. And it's FREE.…

Top 5 Websites We Love In January Jan 28, 2019 »

Every month at Atwill Media, we like to showcase some our favorite websites that were built for the month. We want to show not only our easy-to-use features, but the beautiful websites we've helped companies create.

Check out some of our favorite websites for January 2019!

Get LinkedIn with your audience Jan 21, 2019 »

Let's face it, LinkedIn is not the first thing you think of when it comes to social networks. Trying to use any social media can feel like you're blindly walking through the dark, but don't stress! Here are three tips on how you can use LinkedIn for your business like a pro.

Industry Related Content

When posting, remember to stick with content that deals with your industry. For example, if you're in the plumbing industry, you might post an article that talks about the importance of knowing…

Top 5 Websites of December Dec 28, 2018 »

Each month at Atwill Media, we like to show off some of the amazing websites that we've built, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

Check out some of our favorite websites for December 2018!

5 Ways to Amp Up Social Marketing Dec 26, 2018 »

Let's face it, social media is an essential part of the marketing game. Social media users span generations, social class, race, and gender. Unlike a magazine or television ad, you can almost guarantee that an ad on social media will reach your target audience. If you haven't had the opportunity to focus on social, the new year is the perfect time to make it a priority.

Narrow Down Your Platforms

It's a common belief that if you are going to use social media that you need to use every social…

Gearing Up to Slow Down Dec 17, 2018 »

It's everybody's worst fear, the dreaded drop in business after the holiday rush. What should you do? Will the customers ever come back? How do you make sure your business stays running?

While you may feel stressed that you aren't getting the same volume of business that you would like, there is still plenty you can do for your business. In fact, a slowdown can often be a blessing in disguise! Here are five things you can do to help your business after the holiday rush.

Plan for the next Busy…

The Importance of Internal Links Dec 07, 2018 »

It is imperative to keep the pages on your website organized so that customers can have easy access to the information regarding your products and services. Sometimes we want to put everything regarding our business on the home page because we think it's what's best when in reality, it's not. Here's why internal linking throughout the website is helpful when organizing information.

Let's take the home page of this website as an example.

First, you give the customer a taste of what you do, quickly…

Top 5 Websites of November Nov 23, 2018 »

Each month at Atwill Media, we like to show off some of the amazing websites that we've built, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

Check out some of our favorite websites for November 2018!

Marketing Your Business Shouldn’t Be Boring Nov 16, 2018 »

If there is anything that makes a business owner roll their eyes more, is the idea of having to add marketing to the to-do list.

How do I even begin? What should I invest in? Insta-what? I don't even know how to use my iPhone!

Long gone are the days of putting up a storefront and flipping over the "open" sign, but marketing doesn't have to be a scary or boring word. Here are three great tips on marketing your business that are both easy and fun!

Find Your Voice

No one can market your…

Google Maps SEO Tip Nov 09, 2018 »

It's the middle of November and the holiday season is right around the corner. The next couple months is one of the busiest stretches of any time of the year for all businesses. Because it's so busy, it's important to put your business in a position to capitalize on this busy time of year- and that goes for your Google Maps listing as well. These 3 SEO tips can help you optimize your Google Maps listing for the holiday season!

Add Special Hours

Google My Business has a built-in feature that…

Top 5 Websites of October Nov 01, 2018 »

Each month at Atwill Media, we like to show off some of the amazing websites that we've built, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

Check out some of our favorite websites for October 2018!

The Dark Side of SEO Oct 31, 2018 »

Google rankings have always been competitive. As Google's algorithm has become more complex, so too have companies in their negative SEO practices. Negative SEO is the practice of maliciously trying to drag down or cause harm to a competitor site through black hat methods. Here are three negative SEO tips to look out for.

1. Redirected Bad Domain

Backlinks affect your ranking. We know this from the Panda update, but what about redirects? Redirect, in its purest form, is a way to forward…

You Should Verify Facebook, Seriously! Oct 22, 2018 »

We often tell our website clients about the importance of Facebook and other social media when it comes to their overall marketing strategy. We also make sure they are listed on Google My Business, Apple Maps, and Yelp. Another important thing for our clients is making sure their Facebook page is verified. Why does this matter when your business is already found in so many other places? Verifying your Facebook is important for a few different reasons.

First, it helps give you security and…

Handling Customer Reviews Oct 17, 2018 »

Customer reviews play a significant role in effective digital marketing and SEO strategies for a business, and 90% of customers read reviews before visiting a business. Because of this, Atwill Media highly recommends that you factor customer reviews into your business's digital marketing and SEO strategies. Reviews have an effect on both search engine optimization (SEO) and user experience (first impressions, likelihood of using your business, etc.), and not effectively managing your customer…

The Basics of Instagram Oct 12, 2018 »



What is Instagram?

Instagram is a social media network that uses photos and videos to interact with others. It is mobile based which means you can only post to your Instagram account from the app on a smartphone or tablet. However, you can view Instagram accounts on a desktop computer.

Like Facebook, Instagram has a News Feed. When you follow someone's account, their photos and videos will show up in your news feed. Similarly, when you create a post, that photo or video will be saved to your…

Writing a Business Description Sep 25, 2018 »

For every place that your business appears on the internet, you likely also have a description of your business accompanying it. Whether it's on Google My Business, Yelp, Facebook, or an About Us page on your website, a solid description of your business is recommended. Business descriptions are great because they allow you, as a business, to get the right message that you want in front of a potential customer so that they will get an idea of who you are and form a favorable first…

Top 5 Websites We Love In September 2018 Sep 24, 2018 »

Each month at Atwill Media, we like to show off some of the amazing websites that we've built, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

Check out some of our favorite websites for September 2018!

Three SEO Tips Sep 05, 2018 »

Getting found online is very important for a business, but many business owners find themselves struggling to create an SEO plan to help. Following just a few simple SEO guidelines can help your business be found more easily.

Tip 1: Make sure you are consistent with the format of your name, address, phone number, and website.

Google looks for consistency and it can be harmful to your site to not update your information when there is a major change. If you need help, here is a list of places to…

How to Create Anchor Links Aug 31, 2018 »

Anchor links can be very useful on pages that showcase a lot of information about you business or the services you offer. See how you can make it easy for clients to browse the information on your Atwill Media website!

What Are Anchor Links?

Anchor links are no more than links that take you to another location within the same page on the website, or to a specific place on a different page. Like I mentioned before, this is very useful when you are giving customers information regarding the…

Is Your Business Set Up on Yelp? Aug 29, 2018 »

Yelp is an online directory used to help users find businesses in their area. The primary goal of Yelp is to connect businesses and consumers via an online platform. It's been growing in popularity each year since its founding in 2004, and is one of the best platforms to list your business on alongside Google Maps, Apple Maps, and Facebook.

Why You Should Care

Even with the knowledge that Yelp is a fairly big deal in today's online business environment, you may still be thinking "Why do I…

Top 5 Websites of August Aug 24, 2018 »

Each month at Atwill Media, we like to show off some of the amazing websites that we've built, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

Check out some of our favorite websites for August 2018!

Jump Into Your Fall Marketing Aug 15, 2018 »

Even though it feels like summer just started, fall is quickly approaching. The season of colors, leggings, and pumpkin everything is a great time to launch a pre-holiday marketing campaign. If done correctly, a fall marketing campaign can be a great lead into the holiday shopping season.

Jump in Feet First

For some, the summer is a busy time, but for most, it's notorious for a slump in business. This can cause us all to slow down and get used to a more relaxed pace. Kick off fall with a…

Is Your Business on Apple Maps? Aug 03, 2018 »

Apples Maps is an important resource for your business. While Google Maps is the "big dog" for map navigation services, Apple Maps is important because it it the default "maps" app that Apple devices utilize. Many users may not even realize they are using Apple Maps instead of Google Maps; but if they have an iPhone, Apple Maps is likely what they are using.

Why is it important for your business?

So, why do you need to make sure your business is listed on Apple Maps? There are a few reasons…

Top 5 Websites of July Jul 30, 2018 »

Each month at Atwill Media, we like to show off some of the amazing websites that we've built, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

Check out some of our favorite websites for July 2018!

Get Ready for National Farmers Market Week Jul 27, 2018 »

Even though farmers markets are an important community resource every week of the year, National Farmers Market Week is a great opportunity for farms and producers of all shapes and sizes to educate their community and celebrate. If you aren't quite sure how to go about celebrating, we have found some great resources to help you out!

Farmers Market Coalition

The Farmers Market Coalition is a nonprofit organization dedicated to strengthening farmers markets across the US. They have a TON of great…

Stand Out with Stellar Branding Jul 18, 2018 »

Chapstick, McDonald's, Disney- What do these all have in common? They're all globally recognized brands. Even just reading their names probably brought to mind specific memories or feelings. Children can often recognize the branding of a business before they are old enough to read. It's that kind of branding that truly makes a company stand out. But how did these brands become global powerhouses? It's not something that happens overnight. With a little work, and a lot of planning, you can…

Making a Post on Google My Business: Step by Step Jul 11, 2018 »

Google My Business has a multitude of features available that businesses can utilize to help promote their business online and improve their digital footprint. One of these features is the Post feature which lets you do just what the name implies: post.

Very similar to a Facebook or Twitter post, the Post feature lets you make posts within your Google My Business Dashboard to be featured on your Google Maps listing for consumers to see. These posts can be anything you want them to be. Whether…

Top 5 Websites We Love in June 2018 Jun 27, 2018 »

Each month at Atwill Media, we like to show off some of the amazing websites that we've built, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

Check out some of our favorite websites for June 2018!

Celebrating with Social Media Jun 25, 2018 »

You have most likely heard that social media is an important part to any marketing strategy. It should come as no surprise that utilizing it during holidays can really amp up your sales and engagement. But only if you use it in an effective way. Just like you wouldn't plan a last minute party for hundreds of people, you wouldn't plan a last minute holiday campaign for your social media.

Planning Your Social Media Party

To get the most out of a holiday social media campaign, you should begin your…

Password Tips Jun 20, 2018 »

It's the start of a new month. You've decided you're finally going to start using that Twitter account you started when your business first opened. You attempt to log in only to get the dreaded "Incorrect password. Try again," message.

Does this sound like something that happens to you way too often? In today's world of usernames and passwords, it's no wonder that we have trouble keeping up with what password goes to what account. Sure, you can use the same password for every account, but that…

3 Marketing Tips for Defeating the Summer Slump Jun 13, 2018 »

For many people, summertime means it's time to kick back and relax, take time off of work, and enjoy this slow, lazy season. Just because people are slowing down, doesn't mean your business has to.

The summertime slump is real, but there are ways to defeat it. Don't let the summer heat distract you from having a successful summer with your business.

Here are three marketing tips to help you avoid the summer slump!

Create a Marketing Strategy

Since summer is a slower season for many businesses,…

Industry Insights: Sell Your Products Online With Ecommerce Jun 06, 2018 »

If you're a toy or game manufacturer, then your business relies on shoppers coming into retail stores and purchasing your products from those stores.

But what if there was a way that you could sell your products directly to customers online, and earn all of the profits from those sales?

Good news; there is a way! It's called ecommerce, and if you're a business owner who wants to make it in the modern market, then you need to have a website with an ecommerce solution.

What Is Ecommerce?

Ecommerce is…

Top 5 Websites We Love In May 2018 May 23, 2018 »

Each month at Atwill Media, we like to show off some of the amazing websites that we've built, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

Check out some of our favorite websites for May 2018!

Here's What You Need To Know About Facebook's Review Changes May 16, 2018 »

Since the launch of reviews on Facebook Pages, Facebook has used a 5-star rating system to let users come to a company's Facebook Page, leave a star review from 1 to 5 (1 being the worst and 5 being the best), and a short, typed testimony explaining their rating.

But recently, Facebook has started rolling out a new type of ratings system. This system, instead of using stars from 1 to 5 to rate businesses, is now using a 10-point decimal system.

Here are a few key things you need to know about…

Industry Insights: The Best Ways To Promote Your Boutique Online May 09, 2018 »

Boutiques are known for being places where customers can find clothing and accessories that aren't available in any old department store. They are clothing providers for people who care about fashion and staying up-to-date with the latest trends and styles.

If you own a boutique, then you know how important it is to provide the latest and greatest for your customers. But with the growing trend of boutiques popping up all around the country, it can often be difficult to break through the noise…

Industry Insights: How Do I Get More Customers For My Towing Company? May 03, 2018 »

The towing industry is an important one. After all, without tow trucks, how would people ever get their car to a shop for repairs after breaking down on the side of the road?

But if no one knows your towing company exists, then how are they going to find you when they need serious help on the side of the road?

Traditional forms of advertising and word-of-mouth recommendations are great, but they don't always get the job done in today's tech-reliant world. You need to look into getting your…

Top 5 Websites We Love In April 2018 Apr 25, 2018 »

Each month at Atwill Media, we like to show off some of the amazing websites that we've built, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

Check out some of our favorite websites for April 2018!

3 Reasons Why It Might Be Time To Rebrand Your Business Apr 11, 2018 »

When's the last time you looked at your branding? (your logo, website, marketing material, etc.) Does it still look fresh and modern, or does it look outdated, unappealing, and flat?

It's easy to forget the design and presentation of your business whenever you have other things to worry about, like your profit, new products, and maintaining a good relationship with your customers.

But the aesthetic appeal of your website and how it's presented to your customers can be just as important as the…

Get More Referrals By Setting Up A Strategy Mar 21, 2018 »

It's not always easy to convince your customers to spread the good news about your company to their friends and family. People need motivation, they need a good incentive, but most of the time they just plain forget to say anything!

If you're looking to get more referrals for your business through your loyal customers, you have to set up some sort of strategy to get people to start talking about you.

Here are a few simple strategies for getting more referrals for your business.

Create A…

How A Website Promotes Your Business For You Mar 07, 2018 »

Are you having trouble promoting yourself to your customers? Is traditional marketing and advertising failing to get you the results you need?

If one or both of these problems sounds like you, then you might need a brand new website for your business.

Websites aren't just for giant corporations or special interests anymore; nearly everyone has a website these days, and your customers expect you to have one as well!

If you want to promote yourself in a modern way, and attract new customers…

Top 5 Websites We Love In February 2018 Feb 28, 2018 »

Atwill Media works hard to get your website looking exactly how you want it to look. We strive to include all the important information your customers need when they find themselves looking through your website. Each month, we like to show off some of these great looking sites, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

Check out some of our favorite websites for February 2018!

3 Important Ways Social Media Can Boost Your Business Feb 21, 2018 »

Social media is everywhere around us, these days. Whether you use social media for personal reasons, or you're a business that is using your Twitter, Facebook, etc. for marketing purposes, there's no doubt that social media has changed the way the world functions.

You might already have a Facebook Page or an Instagram profile setup for your business, but do you know why you're using social media? Do you know the benefits of having a strong social presence?

Here are 3 ways that social media can…

Top 5 Websites We Love In January 2018 Jan 26, 2018 »

Atwill Media works hard to get your website looking exactly how you want it to look. We strive to include all the important information your customers need when they find themselves looking through your website. Each month, we like to show off some of these great looking sites, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

Check out some of our favorite websites for January 2018!

Increase Your Website Value Through Promotion Jan 10, 2018 »

Are you getting all that you can get out of your small business website? Is it increasing the number of orders you get on a weekly or monthly basis?

If you can't answer either of those questions with a resounding "yes!" then you aren't using your website in the way that you should be.

Every website built by Atwill Media is made to help your business grow. Thanks to our many outstanding tools and features, we want to help you reach your goals and succeed in the business world. But having a great…

Top 5 Websites We Love In December 2017 Dec 27, 2017 »

Atwill Media works hard to get your website looking exactly how you want it to look. We strive to include all the important information your customers need when they find themselves looking through your website. Each month, we like to show off some of these great looking sites, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

Check out some of our favorite websites for December 2017!

A/B Testing Can Help Your Marketing Dec 22, 2017 »

Have you ever used A/B testing to figure out which version of a marketing piece works (or converts) better?

A/B testing is often used by marketers to see how they can optimize their conversion rate, and bring in more sales to their business. In A/B testing, you take two, or more, versions of your marketing material, with only slight differences between each, and run a test to see which one performs better for your goals.

In order to get started with A/B testing, you first need to figure out what…

Adding Your Website URL To Your Facebook Page Dec 06, 2017 »

If you have a website, then it's also important to have and recognize the importance of having a Facebook Page to compliment your business website.

Your Facebook Page and your business website work hand in hand to give your customers the important information that they need when searching for you online. It also greatly impacts whether they decide to make a purchase from you instead of one of your competitors.

But your Facebook Page does you no good if you don't have your website's URL attached…

Manage Your Ecommerce Website With These Essential Tips Nov 30, 2017 »

Atwill Media offers you a wide set of ecommerce tools to grow your business online, but if you don’t know how to take advantage of these tools, are they really helping your business?

Like the rest of your website, your online store and ecommerce solution requires an understanding of what customers are searching for online in order for it to be successful. In other words, you need to work on the SEO of your online store in the same way that you work on it for the rest of your website.

Top 5 Websites We Love In November 2017 Nov 22, 2017 »

Atwill Media works hard to get your website looking exactly how you want it to look. We strive to include all the important information your customers need when they find themselves looking through your website. Each month, we like to show off some of these great looking sites, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

Check out some of our favorite websites for November 2017!

1.…

Use Content Boxes To Add Important Info To Your Pages Nov 15, 2017 »

Have you ever wanted to add multiple bits of content to your website, without having to create a new text block for each one?

Lucky for you, Atwill Media makes it easy to do so, with our practical and simple to use Content Boxes tool!

Content Boxes let you display various types of content in 2 or 3 side-by-side boxes. They're great for placing multiple types of content together in a horizontal row instead of vertically down a page. It's also great for showing content from other pages on the…

Prepare For The Holidays With A Fun Online Contest Nov 08, 2017 »

The holidays are approaching quickly! It seems like just a few months ago we were celebrating the 2016 holiday season, and now we're into November and almost into the biggest shopping season of the year.

By this time, you probably already have your holiday inventory set, and your marketing strategy for getting customers to buy from you this holiday season. But have you thought about incorporating a contest into your marketing strategy for this year?

An online contest is a great way for you to not…

Develop A Mobile Marketing Strategy To Reach More Customers Nov 01, 2017 »

In 2017, it's impossible to approach a marketing strategy without thinking about the mobile market and its prevalence in the world.

According to the Pew Research Center, 95% of Americans now own mobile devices. That's a huge percentage of the American population that you could be targeting with your marketing strategy.

But what does it take to start a mobile marketing strategy, and how do you maintain one once you have it?

Mobile Friendly/Mobile Responsive Web Design

One of the…

Top 5 Websites We Love in October 2017 Oct 18, 2017 »

Atwill Media works hard to get your website looking exactly how you want it to look. We strive to include all the important information your customers need when they find themselves looking through your website. Each month, we like to show off some of these great looking sites, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

Check out some of our favorite websites for October 2017!

1.…

Add Video To Your Website To Give It An Extra Boost Oct 11, 2017 »

Video marketing is the new king of online content.

Although much of the internet is still comprised of blogs, long form articles, and infographics, video content is the most popular and most shared form of content on the internet today.

Just look at your social media feeds. Whether it's Facebook, Twitter, Instagram or something else, original video content seems to take up most of your carefully curated social media feeds.

It's common knowledge that many of these social media companies have…

3 Ways Blogging Can Help Your Ecommerce Website Oct 04, 2017 »

Your blog is more than just a way for you to give your customers valuable information about your company; it's also a powerful way to increase your ecommerce sales on your website.

Many business owners seem to consider maintaining a blog on their website a pointless endeavor. Blogs aren't products that can be sold, and they aren't direct money making tools for the company.

However, this point of view looks at blogs in an entirely outdated way. In the same way that social media was originally seen…

Guest Blogging Can Increase Your Engagement, Drive More Sales Sep 27, 2017 »

How many times has someone other than you or one of your employees written a blog post for your website? Have you ever thought about using a guest blogger? Do you know the benefits of guest blogging and how it can help your business?

Don't worry if you don't know the answers, that's why we're here!

Guest blogging is a fairly common trend in the marketing and business world. Instead of using an in-house content creator to write the content of your blog, you can instead defer the responsibilities…

Top 5 Websites We Love In September 2017 Sep 20, 2017 »

Atwill Media works hard to get your website looking exactly how you want it to look. We strive to include all the important information your customers need when they find themselves looking through your website. Each month, we like to show off some of these great looking sites, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

Check out some of our favorite websites for September 2017!

1.…

3 Ways To Make the Most Out Of Your Ecommerce Solution Sep 13, 2017 »

Setting up an online store and implementing an ecommerce solution is one of the best ways to attract customers and convince them to buy from you.

According to a study by Big Commerce, 51% of Americans prefer to shop online than in a brick and mortar store, and 96% of Americans with internet access have made an online purchase in their lifetime.

Online shopping is a growing trend with no sign of stopping in the future. If you haven't yet gotten an ecommerce solution for your website (or even a…

The Wrong Way To Market To Millennials Sep 07, 2017 »

Ayyyyyy, my dudes! If you wanna get some real LIT info on how to stay WOKE to your millennial fam, then keep reading and slide into this blog posts DM's! #turnup #sorrynotsorry #yolo

Did that sentence annoy you as much as it annoyed me having to type it out?

Listen, I'm a millennial. Sometimes I use language that you, a company, might not understand or know how to use in context.

That's okay. You don't have to sound like me in order for me to want to buy your products.

In fact, I and many…

4 Easy Ways To Get More Social Media Shares Aug 30, 2017 »

What good is an amazing, informative, jaw-dropping blog post if almost nobody knows it exists?

Website hits and what we call "viral" blog posts are all reliant on one key factor: lots of sharing.

That's what social media is all about anyway, right? Sharing is important to the success of anyone on social media. It is, after all, called SOCIAL media.

So, how do you get your customers and your followers to share your content on their own social media accounts?

You have to make it easy for them.

If…

Top 5 Websites We Love In August 2017 Aug 23, 2017 »

Atwill Media works hard to get your website looking exactly how you want it to look. We strive to include all the important information your customers need when they find themselves looking through your website. Each month, we like to show off some of these great looking sites, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

Check out some of our favorite websites for August 2017!

1. Lashun King…

Avoid These 3 Mistakes In Your Email Marketing Aug 16, 2017 »

Email marketing can either be a blessing for your company, or a curse. You can either utilize it to grow your company through more connections and repeat business, or blunder your approach to it, which can result in a loss of customers.

There are things that you can do right in email marketing, but there are many things you can do wrong. Chances are, you might not even know you're doing the wrong thing with your approach to emails.

With everything, there are do's and don'ts, and today we're going…

Boost Your Google Ranking With These Easy Steps Aug 09, 2017 »

Are you feeling like your ranking on Google could be improved? Do you feel like you're not getting all you can out of your website?

Chances are, you're not doing as much as you should be doing to ensure that people can find your website when they search online.

If you're looking for simple tips to improve your rankings, or maybe a quick refresher, we've got some great tips for you today.

Use Keywords That People Are Searching

Are you using trending keywords on your website that people are using to…

4 Ways Having A Website Can Help Your Business Aug 02, 2017 »

The digital age is here and it's not going anywhere.

With the continuing rise of the internet's influence on the way our world works and how it connects people each and every day, it's hard to imagine a world without it.

Which is just one of the many reason that your business should have its own website. You practically can't operate successfully in today's market without a website for your business.

In fact, according to a research conducted in 2016 by Forbes Insights, a large majority of…

Top 5 Websites We Love In July 2017 Jul 19, 2017 »

Atwill Media works hard to get your website looking exactly how you want it to look. We strive to include all the important information your customers need when they find themselves looking through your website. Each month, we like to show off some of these great looking sites, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

Check out some of our favorite websites for July 2017!

1. Robert's…

4 Ways Hiring A Social Media Specialist Can Help Your Sales Jul 12, 2017 »

Lots of businesses have social media accounts, but many of them don't know how to probably optimize their social media to get the best results, or don't have the time to learn.

This is where a social media specialist comes in. Gone are the days when businesses had to handle their online presence themselves; now, most businesses have a social media specialist to handle the hard work for them.

If you're unsure of what a social media specialist does, and how they can help your business, just keep…

3 Advantages Of Content Curation Jul 05, 2017 »

How do you usually handle your content creation? Do you write all original content for your blog? Do you spend time doing hours of research before posting something? What If I told you there was a better, quicker, and more efficient way of producing content?

Content curation is taking information that someone else has researched and posted on their blog, and gathering that information, a.k.a. curating it, to add to your own blog post.

Content curation shouldn't be confused with plagiarism.…

Top 5 Websites We Love in June Jun 28, 2017 »

Atwill Media, our team works hard to get your website looking exactly how you want it to look. We strive to include all the important information your customers need when they find themselves looking through your website. Each month we like to show off some of these great looking sites, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

Check out some of our favorite websites for June 2017!

1.…

Get Your Business Listed On These Online Directories Jun 14, 2017 »

There are tons of factors that contribute to how well customers are able to find your business when they search for products and services in their area.

One of the key elements to getting your business found by consumers is through online directories.

When consumers search for a local business, they often go to online directories to find what they're looking for. In the same way that consumers used to use the thick and cumbersome annual Yellow Page directory to find contact information…

Building Your Sales Email To Answer The 5 Ws (And One H) Jun 07, 2017 »

In journalism, one of the most basic lessons they teach you in your intro to journalism class is the concept of the 5 Ws (and one H). The 5 Ws are questions that every proper journalistic story should answer. They, along with the one H, are:

  • What
  • Who
  • Where
  • When
  • Why
  • How

Every story you read, no matter if it's in a newspaper, a magazine, or online, answers these same basic questions.

But you're not a journalist, and this isn't a newspaper you're trying to sell; it's your products and services. However,…

URL's: What Are They? May 31, 2017 »

You've probably seen the acronym URL and thought to yourself, "I wonder what that means?" A URL might seem like a foreign concept to someone who isn't well versed in the language of the internet, but it's important to know what a URL is and what it does, especially if you're thinking about getting your own website.

URL is an acronym that stands for Uniform Resource Locator. That's a complicated name for a simple concept: your URL is how customers find your website when they type your URL…

Blog Schedules and Why You Need Them May 24, 2017 »

Blogging can be difficult to keep up with. It becomes even more difficult if you don't have an organized blogging schedule that keeps you on track each month, week, or day.

The best way to stay on track with your blogging is to create your own blogging schedule. Here are a few great ways that keeping a blogging schedule can help your business bring in more customers to your blog, and your website!

Stay Organized

The first step is to create a way for you to stay organized with your blog posts.…

Top 5 Websites We Love In May 2017 May 17, 2017 »

At Atwill Media, our client service representatives work hard to get your website looking exactly how you want it to look. We strive to include all the important information your customers need when they find themselves looking through your website. Each month we like to show off some of these great looking sites, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

Check out some of our…

5 Ways Ecommerce Can Boost Your Sales May 08, 2017 »

Does your business have an ecommerce solution? If not, you're seriously missing out on a fantastic opportunity to boost your sales!

Ecommerce is simply an online store for your products, where customers can purchase from you directly on your website, without having to walk into your store and purchase from you in person. Although getting people to come to your store is certainly a goal for most businesses, many people who implement an ecommerce solution see a dramatic increase in the number…

3 Ways To Boost Your About Page Apr 26, 2017 »

Have you ever thought about the importance of your About Us page? Most websites have one, and if you have an Atwill Media website, we help you setup your About page and craft it to tell your story. But what purpose does your About Us page actually serve?

According to a 2015 survey by KoMarketing on B2B Web Usability, more than 50% of people say they look to see if a company has an About Us page first. The About Us page is extremely important for customers who are looking to learn about your…

Top 5 Websites We Love In April 2017 Apr 19, 2017 »

At Atwill Media, our client service representatives work hard to get your website looking exactly how you want it to look. We strive to include all the important information your customers need when they find themselves looking through your website. Each month we like to show off some of these great looking sites, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

Check out some of our favorite…

Visuals Work: How To Get More People To Stay On Your Site Mar 29, 2017 »

When designing a website, a lot of factors come into play. Not only are you creating a hub for your customers to find information that's relevant to their needs, you're also creating a beautifully designed place for people to explore. The images and visuals that you use to create your website are equal or more important than the info on your website.

When we create a website at Atwill Media, we take into consideration both visuals and info, to create an industry specific custom website that…

The Best Times To Post On Popular Social Media Networks Mar 22, 2017 »

Social media can be a finicky beast to deal with, if you're a business owner. To reach the most people with your chosen platform, you sometimes have to do more than publish a post; you also have to pay attention to what time you're posting.

Although it's always good to regularly post on your social media, and keep it active, your posts won't be doing their jobs if none of your followers are able to see your posts. Platforms like Facebook, Instagram, and Twitter have made great strides in trying…

Top 5 Websites We Love In March Mar 15, 2017 »

At Atwill Media, our client service representatives work hard to get your website looking exactly how you want it to look. We strive to include all the important information your customers need when they find themselves looking through your website. Each month we like to show off some of these great looking sites, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

Check out some of our favorite…

How To Push Your Content From Your Blog To Social Media Mar 08, 2017 »

Maintaining a blog on your website is a fantastic way to connect with your customers and keep them up-to-date with what's happening in your world. It's also another important way of marketing your business to curious customers who are looking for a business, just like yours, to spend money on.

But if your blog isn't attracting customers to it, and no one ever gets to read your amazing content, what's the point of it? For a blog to be effective, it needs to be spread to as many outlets as…

Stock Vs. Custom Photos: Which Is Better? Mar 01, 2017 »

There are a lot of choices out there when it comes to web design. You can choose between different colors for your background and borders, different variations of a font type, whether to add more pictures or text to pages on your website, etc.

But one of the more important aspects of web design, aside from the beautiful colors and aesthetically pleasing font selections, are the photos that you choose to display throughout your website. Photos have the unique ability of saying much more than…

5 Tips For Marketing On A Budget Feb 22, 2017 »

Marketing, as you might already know, is one of the most important tools that a small business can utilize. Good marketing leads to more customers, which means more business and more money!

But you don't have to spend thousands of dollars and have a gigantic marketing budget in order to be effective with your marketing strategy. You can market your business for free through a variety of different sources and tools.

If you're working with a tight budget, and need some new options for marketing…

Top 5 Websites We Love In February 2017 Feb 15, 2017 »

At Atwill Media, our client service representatives work hard to get your website looking exactly how you want it to look. We strive to include all the important information your customers need when they find themselves looking through your website. Each month we like to show off some of these great looking sites, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

Check out some of our…

Organize Your Image Library With A Few Simple Tips Feb 08, 2017 »

Atwill Media makes it easy for you to view all of the beautiful pictures that you've previously uploaded to your website thanks to the Image Library option, located in your Admin Dashboard.

This handy little option helps you to organize, categorize, add more images, or delete images all in one place! It's fantastic for when you need to find exactly the right photo for a page on your website.

If you're unsure how to access your Image Library, or all of the helpful ways it can be utilized to boost…

Connect With Your Customers Through Blog Posts Feb 01, 2017 »

Do you regularly read blog posts from industry experts and authorities to learn techniques that could help your own business? What about the occasional "feel good" article that seeks to give you an inside look into a business that you respect and admire?

Blogs can be used for a myriad of excellent task, from informing your customers about a new product you're pushing, giving them fun insight into your company's daily duties, or informing them on a subject of which they might not have prior…

Top 5 Websites We Love In January 2017 Jan 25, 2017 »

At Atwill Media, our client service representatives work hard to get your website looking exactly how you want it to look. We strive to include all the important information your customers need when they find themselves looking through your website. Each month we like to show off some of these great looking sites, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

Check out some of our…

Link To Important Documents With This Easy-To-Use Tool Jan 18, 2017 »

Have you ever had customers ask you if they can download an application, info document, or brochure directly from your website? Do you have the tools to allow them to do so?

Sometimes customers can't come into your office, or don't have the time to do so, due to various circumstances. In these cases, they want to be able to download, or view, the info they need online, and maybe print it out for themselves at home.

Luckily, with an Atwill Media website, we provide a simple and easy-to-use tool…

4 Reasons Why Facebook Isn't Enough Anymore Jan 11, 2017 »

It's easy to setup a business Facebook Page and consider this to be all you need for an online presence. After all, Facebook Pages are free, and they allow you to communicate with hundreds, or even thousands, of people at one time.

But, what a lot of small businesses don't realize is that Facebook Pages, although great to have, are limited in their scope, and can only do so much for you online.

A custom built professional website, however, can do so much more for you in terms of building your…

Add Social Media To Your Website In A Few Easy Steps Jan 04, 2017 »

Social media is everywhere these days. In fact, the number of worldwide social media users was around 1.96 billion in 2016; roughly 28% of the total population on the planet! If your business doesn't have a social media account, you're seriously missing out on the opportunity to get tons of new customers!

Atwill Media is here to help you with all your social media needs. When it comes to getting you more exposure, and more business, we've got you covered, thanks to our myriad of helpful website…

Top 5 Websites We Love In December Dec 28, 2016 »

At Atwill Media, our staff works hard to get your website looking exactly how you want it to look. We strive to include all the important information your customers need when they find themselves looking through your website. Each month we like to show off some of these great looking sites, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

Check out some of our favorite websites for the month of…

Make Your Website Shine Using Videos Dec 21, 2016 »

Videos can be a valuable asset to any website, adding not only a moving visual piece to your page, but also an interactive tool that helps to keep your customers on your website.

Lucky for you, Atwill Media makes it super simple to add an embedded video to any page on your website! With a few quick steps, you can add your own personal video messages, advertisements, and creative videos to your custom built Atwill Media website!

Getting Started

In order to embed a video into your webpage, you're…

Using Content Boxes To Your Advantage Dec 14, 2016 »

Have you been using content boxes on your Atwill Media website? If not, what are you waiting for? You're missing out on taking advantage of the most useful tool in your website building arsenal! But don't worry, if you're unsure of where to begin with Content Boxes, we've got the info and steps you need to take in order to get started.

Content Boxes let you display various types of content in 2 or 3 side-by-side boxes. They're a great tool for placing multiple types of content together in a…

3 Tips For Managing Your Atwill Media Comments Dec 07, 2016 »

The comments section of a website can often be a battleground of ideas and suggestions. Sometimes, the ideas are helpful, and speak words of encouragement toward your business. Other times, anger is expressed through a few lines of text, and negative feedback is given to you.

Atwill Media makes it super simple to view and moderate the comments you receive on your website. In fact, it's so simple that we've only got 3 easy tips for managing your comments in today's blog post!

If you want to learn…

Top 5 Websites We Love In November Nov 30, 2016 »

At Atwill Media, our staff works hard to get your website looking exactly how you want it to look. We strive to include all the important information your customers need when they find themselves looking through your website. Each month we like to show off some of these great looking sites, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

Check out some of our favorite websites for the month of…

Add Some Style To Your Page With Sliders Nov 23, 2016 »

It's important to add photos to your website that show off your products, services, happy customers, employees, your storefront, etc. Oftentimes, people visit your website to get a good understanding of your business and what they can expect when they shop from you. But did you know that Atwill Media also offers a unique tool to make your photographs stand out even more?

Sliders, as we like to call them at Atwill Media, are your solution for grabbing customers' attentions and keeping them on…

5 Ways To Get More Reviews Nov 16, 2016 »

Reviews can make or break your company. If you're doing well, and tending to every need your customer has, then the chances of you getting positive reviews are very high. But, if you're neglecting your customers by not offering them great deals, quality products, and awesome customer service, you're highly likely to get a lot of negative reviews.

It's easy to think that negative reviews are awful for your company, but that's not always the case. Any review you receive can be used as a learning…

Spice Up Your Website With Beautiful Pictures Nov 09, 2016 »

Your website is your customers online gateway to your company. These days, most people are going to Google your business and check out your website before they ever decide to buy from you. They want to know who you are and what you're about before they decide to spend their hard earned cash with you.

So, it makes sense that your website would need to be beautifully designed and full of helpful info to attract new and returning customers, right?

At Atwill Media, we believe having a professional…

4 Ways To Improve Your Online Ads Nov 02, 2016 »

Online ads are...not the most exciting things in the world. They're necessary for getting your products in front of potential customers, of course, but how often do you find yourself ignoring an obtrusive ad because it gets in the way of your web browsing experience? It's no wonder that the number of people using ad-blocking software is 200 million people and growing.

Ads are important for increasing your revenue, but if your ads are turning people away, they not really doing you much…

The Internet Is Down! Now What? Oct 26, 2016 »

Last Friday, the Internet was effectively broken (and not because of Kim K this time).

According to multiple news outlets, one of the largest domain name system service providers, Dyn, was attacked on Friday by hackers who used a DDoS attack (or "denial of service" attack) to effectively shut down thousands of websites, including sites like Twitter, Spotify, Amazon, PayPal, and Reddit. In laymen's terms, the hackers sent fake traffic to the sites hosted by Dyn, causing the website to crash due…

Top 5 Websites We Love In October Oct 19, 2016 »

At Atwill Media, our staff works hard to get your website looking exactly how you want it to look. We strive to include all the important information your customers need when they find themselves looking through your website. Each month we like to show off some of these great looking sites, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

Check out some of our favorite websites for the…

How To Recover From An Epic Meltdown Oct 12, 2016 »

No one wants to face a crisis at work. Whether it be growing distrust in your company or a failed product launch, a meltdown of epic proportions can really harm your business in the long run.

Take Samsung's recent Galaxy Note 7 launch. What was supposed to be one of the best new smartphones one the market, launched by the biggest smartphone retailer in the world, turned into a massive failure for the South Korean tech giant. Reports of their Note 7's batteries exploding and phones catching fire…

Focusing On The Community Around You Oct 05, 2016 »

As a business owner, one of the most important assets that your company can have is a strong, reliable relationship with your community.

Communities are important, not only because they provide a shoulder to lean on in times of trouble, but also because it's a good starting off point for businesses who are trying to get themselves off the ground.

Atwill Media loves to focus on our community of hard-working business owners. We check in on you to see how you're doing, walk you through…

What Your Reviews Can Do For You Sep 28, 2016 »

If you're a business owner, it's important to know the influence of customer reviews on your company. After all, don't you always check the reviews before deciding to buy a product or purchase a service from someone?

We all do. It's human nature to be skeptical of someone you haven't done business with in the past. People want you to convince them to buy your products. That's where reviews come in.

The reviews you receive, whether they be through Facebook or on your Atwill Media…

Top 5 Websites We Love In September Sep 21, 2016 »

At Atwill Media, our staff works hard to get your website looking exactly how you want it to look. We strive to include all the important information your customers need when they find themselves looking through your website. Each month we like to show off some of these great looking sites, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

Check out some of our favorite websites for the month…

Tips For Making The Most Of LinkedIn Sep 14, 2016 »

Are you on LinkedIn? Well, if you're not, consider this a reason to jump on board right now: LinkedIn boasts a user base of more than 400 million members.

That's a huge chunk of the social media presence online. By comparison, Facebook, the most popular social media platform, has more than a billion users, and you'd be hard pressed to find a business out there who doesn't currently have a Facebook Page.

You can think of LinkedIn as the more professionally-minded Facebook. It operates in much the…

Why Your Blog Isn't Working, And What You Can Do To Help It Sep 07, 2016 »

Blogging is an important element of marketing to your consumers, but have you been doing it wrong?

Many businesses make the mistake of using their blog as a tool that exists simply to get clicks on their website, and pack their articles full of keywords to get higher search engine rankings. More visitors to your site and high search rankings are important, make no mistake, but a blog is much more than those two things.

A blog exists to inform your customers of information that they can't find…

Finding Inspiration In Other Businesses Aug 31, 2016 »

As a successful business owner, you might think that you have everything figured out. You've built a thriving business from the ground up, you have plenty of customers, and you're continuing to head in the right direction financially.

But what happens when your business turns stagnant, and you start to lose some of that spark you had when you first began? Maybe you've exhausted all of your great ideas, and you have nothing left in your bag of tricks.

If this is the case for you, then…

Why Arguing Can Actually Be A Good Thing Aug 24, 2016 »

You're probably thinking, "What? Arguing? That's never a good thing! It's always caused me problems."

Well, you're not completely wrong. But that's because many people "argue" in the wrong way. Instead of having a passionate discussion with another person to try to convince them your view is the correct one, most people yell, scream and throw out words laced with anger and bile. This is not the correct way to argue, so yeah, if you're doing it this way, you're doing it wrong.

You're probably also…

Top 5 Websites We Love For August Aug 17, 2016 »

At Atwill Media, our staff works hard to get your website looking exactly how you want it to look. We strive to include all the important information your customers need when they find themselves looking through your website. Each month we like to show off some of these great looking sites, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

Check out some of our favorite websites for the month of…

How To Improve Your Online Visibility Aug 10, 2016 »

What Is Online Visibility?

Our world is more and more frequently becoming virtual. Most people look online for businesses now more than ever before. This is why your business must have an online presence. If not, you may be losing out on some serious business.

Online visibility is defined as a business's online presence. Whether that be with social media or a website, search engines are constantly looking for the most relevant answer to a search. In order to keep your business at the top, you…

4 Tips For Twitter Verification Aug 03, 2016 »

Twitter is one of the most influential and helpful social media platforms to be active on with your brand. Chances are if you're a brand that wants to make an impact on your customers, and connect with them on a more personal level, you are already using Twitter.

But have you ever noticed how some brands have that little blue check mark beside their name, while others don't?

This is what's known as a Verified account, and it distinguishes the influencers, brands, and famous people from every…

5 Gmail Tips and Tricks Jul 27, 2016 »

Gmail, Google's proprietary email platform, is one of the most popular email platforms in the world. In fact, according to Google, Gmail has more than 900 million users around the world. That means, almost 1 in 7 people has a Gmail account, an astounding number for any piece of software or technology.

But with so many people using Gmail, there are still tips and secrets out there that many might not be aware of, or know how to use.

Today, we've got five great tips for you that will help you…

Top 5 Websites We Love For The Month of July Jul 20, 2016 »

At Atwill Media, our staff works hard to get your website looking exactly how you want it to look. We strive to include all the important information your customers need when they find themselves looking through your website. Each month we like to show off some of these great looking sites, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

Check out some of our favorite websites for the month…

Customers: Gotta Catch 'Em All! Jul 14, 2016 »

Have you noticed an unusual amount of traffic around your store? Unless you have been under a rock this past week, you have probably heard at least some mention of Pokemon GO, a new smartphone app that has many people out wandering around their towns. Have you thought about what this could mean for you business and its marketing opportunities? If not, join in on the fun and take advantage of this trend! Chances are, your business has been labeled a PokeStop or Gym without you even knowing it!

6 Ways To Keep Your Cool and Handle Workplace Conflict Jul 13, 2016 »

We're not always going to get along with everyone we work with. Everyone has different opinions, ways of doing work, handling strategies, and even common annoyances that make conflict with a coworker inevitable.

Have a coworker that chews loudly at their desk during lunch or while they're taking a snack break? What about one is a fundamentally different person than you personality wise, which causes you to butt heads constantly during meetings?

We all know someone who gets on our last nerves at…

Improve Your Local Ranking On Google With Reviews Jul 06, 2016 »

Updated: 6/21/17

Customer reviews don't just influence people.

Search engines love online reviews for the simple reason that consumers trust, actively look for, and depend on what their fellow consumers think. Reviews show that your business is trustworthy and provide a competitive edge.

Consider this: Google notices that your business has several reviews on Google, versus your competitor, that has no reviews. Google considers these reviews in order to provide the most relevant search…

Building Better Trust With Customers Jun 29, 2016 »

As any business owner knows, trust between a business and its customers is a top priority (at least, it should be, if you're concerned with being a successful business).

Without trust, customers have reason to question your claims about the product or service you're trying to sell them, and as a result might choose to leave your business and find someone else who betters suits their needs.

But how do you build trust between yourself and the customers that you are tasked with serving day in and…

Think Outside The Box Jun 22, 2016 »

Do you often feel you're trapped in the same old boring routine? Like you're always going in circles when it comes to making big decisions on projects, such as how implement your newest social marketing strategy, or how to attract more customers to your business?

This is usually a result of being trapped inside of the metaphorically famous "Box." This is a space where you can't seem to venture outside of the six imaginary sides that surround you, and where you always get trapped in the same…

Top 5 Websites We Love For The Month Of June Jun 15, 2016 »

At Atwill Media, our staff works hard to get your website looking exactly how you want it to look. We strive to include all the important information your customers need when they find themselves looking through your website. Each month we like to show off some of these great looking sites, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

Check out some of our favorite websites for the month of…

3 Ways Self-Promotion Can Help Your Business Grow Jun 08, 2016 »

There's nothing wrong with self-promotion. Self-promotion helps you get your voice out there, let's people know you're proud of the work you've done, and shows customers that you believe in the product or service your unabashedly promoting.

However, there is a thing known as too much self promotion: a.k.a rampant self indulgence. You never want to cross the line from happily sharing what you've accomplished, to egotistically bragging about yourself.

If you've got something good to share,…

6 Books That Every Business Owner Should Read Jun 01, 2016 »

When you're a business owner, it's hard to find time for other things besides making sure your business doesn't spontaneously combust into a burst of flames. A little dramatic, I know, but the business owners out there reading this know what I'm talking about. If you're the boss, more than likely 50 percent or more of your job consists of putting out metaphorical fires so that your day-to-day operations run as smooth as possible.

Sometimes, you need a little outside help to keep your business…

Learning From Customer Feedback May 25, 2016 »

If you've ever owned a business, you know you can always count on one constant to greet you almost daily throughout your career: customer feedback.

It's one of those things that you hate to love (or maybe love to hate?) Either way, customer feedback is integral in learning about yourself, and whether you're meeting the needs of your customers, or falling short of their expectations.

You want to have loyal customers who consistently come back to your business, and who care enough about you to give…

Top 5 Websites We Love For The Month of May May 19, 2016 »

At Atwill Media, our staff works hard to get your website looking exactly how you want it to look. We strive to include all the important information your customers need when they find themselves looking through your website. Each month we like to show off some of these great looking sites, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

Check out some of our favorite websites for the month of…

How To Appeal To The Younger Crowd May 18, 2016 »

Appealing to the younger generation of consumers can be a difficult task. Millennials, a term that someone who apparently is smarter than the rest of us has labeled those born between 1985-2000, can be a tough group to appeal to.

They don't trust big corporations, they want honesty from you, they love social media and new technology, and they are always looking for the hottest new trend. How do I know all this? Well, I just so happen to be one of those millennials.

You might be thinking to…

How To Add Your Social Media Profiles May 11, 2016 »

Have you ever wondered if it's possible to get your social media profiles connected to your Atwill Media website? Wouldn't it be great if you could direct visitors to your website quickly and easily to your Facebook page, your Twitter profile, or your YouTube channel? Here's the good news: with Atwill Media, you can, and in only a few simple steps!

Why would you want to link your social media profiles? Well, for one, it lets visitors to your website find where you are online without having to…

Everything You Need To Know About Calls-to-Action May 04, 2016 »

When prospects visit your physical store, you are probably wanting them to buy your products or services. The same goes for your website. Your website has a goal - even if you don’t have an online store, your goal might be to convince prospects to contact or visit you, learn more about your company, etc. Integrating Calls-to-Action on your website will lead prospects towards your website's goals!

What Are Calls-to-Action (CTAs)?

A Call-to-Action is simply a button or link on your website…

Getting More Out Of Your Website Through The Buying Cycle Apr 27, 2016 »

In the last post, you learned the five steps of the buying cycle. As you might remember, the customer's journey includes:

  • Becoming aware of the need for a product or service
  • Conducting research to explore how to fulfill that need
  • Alleviation of risk to determine where to buy
  • The decision to make a purchase
  • Retention and satisfaction with the product or service

For you as a company, it is important to support your customer in each of the stages. An excellent tool to do so is your website -…

The Buying Cycle Apr 20, 2016 »


The buying cycle is a step-by-step journey your customer will make before they finally buy your product. Your job as a company is to deliver the right information, at the right place, and at the right time, to make the process easier for customers. One excellent and effective way to do so is through your website.

The buying cycle is made of 5 steps:

Awareness - In the first step, possible customers become aware of an unfulfilled need.

Research - Your audience's attention is captured. They conduct…

How To Connect Instagram To Your Website Apr 13, 2016 »

    You've got an Instagram account, you've got an Atwill Media website. So, how do you bring two things you love together in one place?

      We've got the solution, thanks to a handy little tool called LightWidget!

        With LightWidget, in only a few simple steps, you can get your Instagram feed embedded directly onto your website.

          And the best part? You don't have to continuously update the widget; it updates automatically, so your latest pictures are always featured first!

            Take a look at the quick tutorial…

            Entrepreneurs Who Started From Nothing Apr 06, 2016 »

            Successful entrepreneurs didn't start with riches and fame (well, that is, unless you're Donald Trump). Most had to work hard to get where they ended up, overcoming obstacles as daunting as poverty, education, resources, and more.

            If you ever feel like quitting, and don't think your dreams could ever become a reality, just remember these 6 famous entrepreneurs and the steps they had to take to achieve their dreams!

            Henry Ford

            Ford grew up as a farmer's son, a profession that is generally…

            Learning The Difference Between A Facebook Page and Profile Mar 30, 2016 »

            Facebook is the largest and most successful social media website in the world. It's used by not only everyday people who want to connect with friends, family, and old classmates but also by business owners, who are looking to connect with their customers on a more personal level.

            But did you know that there are different types of Facebook accounts, for both business and leisure?

            If you haven't noticed already, there are two different types of Facebook accounts: a Facebook Profile and a Facebook…

            How To Use The Perfect Words When Promoting Your Business Mar 23, 2016 »

            Words hold a lot of power. We use them to express our feelings, like anger, sadness, joy, confusion, surprise, disapproval, etc. And the words you choose to say or write have a lasting impact on the ones who hear your words.

            As any business owner knows, the words you use to brand your company -- such as your motto, advertising language, and website content -- have powerful effects on the way customers perceive a business.


            There are certain words that have proven to be more powerful…

            Top 5 Websites We Love For The Month Of March Mar 16, 2016 »

            At Atwill Media, our staff works hard to get your website looking exactly how you want it to look. We strive to include all the important information your customers need when they find themselves looking through your website. Each month we like to show off some of these great looking sites, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

            Check out some of our favorite websites for the month of…

            Make The Last Hour Of Work Productive, With These 5 Steps Mar 09, 2016 »

            Let's face it, the last hour of work is basically the time where you do minimal work, goof off a little, talk to coworkers, and maybe surf around on the Internet. It's typically one of the least productive hours of the work day.

            Conversely, during the morning, people usually have their most productive hours. Your brain is refreshed (after a couple of cups of coffee, of course) and you're ready to get your day started. So, the question is, how can you make your last hour of work productive as…

            Tips For Successfully Promoting Your Website Mar 02, 2016 »

            You've got a great website, built by the awesome folks at Atwill Media, but now you're having trouble figuring out how to promote your website, and get people interested in it. What do you need to do?

            We know that getting the word out on something is tough, especially if you’re unsure where to start. That’s why we've come up with three simple places, with links to the websites, where you can start promoting your custom-built website!


            Search Engines (SEO)

            One of the best places to promote…

            The Other Generation: Understanding Coworkers From A Different Generation Feb 24, 2016 »


            In a recent article, published by news outlet Fusion Media, the owner of NBA basketball team the Phoenix Suns made a startling assumption about the reason why his team is performing so poorly this season. The Suns, owned by Robert Sarver, are currently 13-30 this season. Why are they so bad this season? Millennials, of course.

            "My whole view of the millennial culture is that they have a tough time dealing with setbacks…I'm not sure if it's the technology or the instant gratification of…

            Creating A Fantastic Landing Page Feb 17, 2016 »

            If you know anything about websites, you know that the way they're designed, the wording used on the page, and the images that are chosen to entice potential consumers are equally important to the overall value of a website.

            But did you also know that a website landing page is just as, if not more, important to the value and conversion rate potential of your site?

            You might be asking yourself, "What exactly is a landing page?" In simple terms, a landing page is a special page on your website that…

            Top 5 Website We Love For the Month of February Feb 10, 2016 »

            At Atwill Media, our staff works hard to get your website looking exactly how you want it to look. We strive to include all the important information your customers need when they find themselves looking through your website. Each month we like to show off some of these great looking sites, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

            Check out some of our favorite websites for the month of…

            Turning A Negative Customer Interaction Into A Positive One Feb 03, 2016 »

            The dreaded complaint, it happens to all of us. It's the nature of doing business. The difference between success and failure is in how you handle it. The trick is to plan ahead and turn it into an opportunity!

            When a customer comes in or calls to complain, here's what you need to do:

            • Listen! Don't interrupt or get defensive.
            • Be calm and polite. They may follow your lead.
            • Don't take it personally, because it's not personal. The customer has a problem with your product or service, or they had a…

            6 Ways To Keep Your Blog Interesting Jan 27, 2016 »

            Starting a company blog is one of the best strategies your business can decide to implement. Not only is it absolutely free (thanks to Atwill Media's easy blog posting tools), but it's also a way for you to connect with your customers in a more direct and personal way. If you're considering starting a blog -- which, hint hint, you absolutely should -- here are some great tips for making that blog stand out from the rest and keep customers coming back to read each post!

            Keep Content Fresh

            This is…

            Social Media Ethics Jan 20, 2016 »

            Updated on 3/14/2018

            When social media first burst into the mainstream with Myspace, it was a new frontier that had mostly been unexplored by a wide majority of people. It was a lawless medium where you could tell hordes of random people all of your deepest thoughts or maybe just what you had for lunch that day.

            Because most people had never experienced the kind of freedom of expression and opinion that they could on social media, there was no real set of ethical laws that governed it. But…

            Top 5 Website We Love For the Month of January Jan 13, 2016 »

            At Atwill Media, our staff works hard to get your website looking exactly how you want it to look. We strive to include all the important information your customers need when they find themselves looking through your website. Each month we like to show off some of these great looking sites, not only to display our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

            Check out some of our favorite websites for the month of…

            Becoming A Morning Person: How To Start Your Day Off Right Jan 05, 2016 »

            Here's a real deal fact: a lot of people are absolutely not morning people. I mean, who really wants to have to stop their dream in the middle of the most climactic part, leave their nice warm bed, and venture out into the cold, unforgiving world? I don't know about you, but I definitely don't.

            But the morning is one of the most important times for a 9-5, 5-days-a-week kind of worker. How you start your morning will affect the rest of your day positively or negatively, depending on your…

            Great Resolutions For Your Website In 2016 Dec 30, 2015 »

            The new year is almost here, and like every other big event this year, your website should be updated to prepare for it!


            This year, while other people are making New Year's resolutions for weight loss, fitness, happiness, and achieving goals, your goal should be to have an up-to-date, beautiful website in 2016!

            So, what can you do to keep your site fresh and clean for the new year? We've got some tips for you.

            Update Your Photos

            You don't want to still have photos of your Christmas party up on your…

            How To Hire and Manage Freelance Work Dec 23, 2015 »

            Freelancers can be one of the most helpful assets for a company that wants to create awesome online content, or needs a good logo design, but does'’t have the funds to hire a full-time employee.

            Using freelancers is both cost efficient, and rewarding, for both parties involved.

            Having done freelance work for multiple publications, websites, and companies in the past, I know a little about what freelancers want out of your company, and what you, as a business owner, should do in order to hire…

            Getting Organized: How to Boost Your Productivity In A Few Easy Steps Dec 16, 2015 »

            Lists are what keep me going, day after day. I don't know what I would do without them. I would be lost, and I am sure many of you feel the same way!

            Sometimes, though, my to-do lists can become a bit daunting. The constant outpouring of new apps, and posts about new life-hacks, doesn't help either. With so many options, and so much to do, our lists, like our lives, can often become complicated and overwhelming. Thankfully, though, it doesn't have to be! Here are a few tips on how to help you…

            6 Ways To Recruit Awesome Brand Advocates Dec 09, 2015 »

            According to Hootsuite's 2015 Social Media Glossary, "a brand advocate is a customer that is so satisfied with your product that they go out of their way to help you market it. They do work on their own, but often become an even more valuable resource when you connect with them, engage them and empower them."

            Wow. I don't know about you, but I could always use a little more help marketing what I'm trying to sell to customers. Not to mention, help from people who will basically do it for free!

            The…

            Getting Your Website Ready For The Holidays Dec 02, 2015 »

            Shhhhh...do you hear that? No, not the sound of after-Thanksgiving moans and groans due to stuffing not only the turkey, but our bellies as well.

            Nope, that's the sound of the holidays approaching. Christmas, Hanukkah, Kwanzaa, and the new year are all rapidly approaching; is your website ready for this festive time of the year?


            Luckily, we've got all the info you need to get your Atwill Media website ready for the season of joy, giving, family, and of course, shopping.


            Update Images

            You want…

            Relieving Stress In The Workplace Nov 25, 2015 »

            In the fast-paced world we live in today, coupled with our hectic work environments, it is easy for all of us to feel overwhelmed by our jobs and to-do lists. Job stress is nearly unavoidable, but you don't have to let it get the best of you. Try some of these stress-relieving suggestions.

            1. Identify Stress Triggers

            It will be helpful if you are able to identify what triggers your stress. Since every individual is affected differently by the surroundings, circumstances or events that happen in…

            What To Do When You Receive Negative Comments From Customers Online Nov 18, 2015 »

            Negative reviews and comments happen, but they don't necessarily mean your business is headed for a disaster. Instead, with the help of a few tips and tricks, this situation can be turned into an opportunity for your business. Here are a few things to keep in mind when dealing with negative comments:

            Document it

            A negative comment can be an indicator that something is amiss in your business. Documenting complaints and comments can help you look at the comment when you are in a better frame of…

            5 Ways To Stay Motivated In Your Job Nov 11, 2015 »

            Even when business is great it can be hard to stay motivated, right? It's work. Hard work sometimes. So, how do you stay motivated?

            Form A Habit

            In other words, how do you keep doing something? Form a habit of doing things, even things you don’t like to do. People count on you, regardless of your mood or circumstances or how well your business is doing at this particular moment. Even those mundane tasks are necessary for success. Start with a small job, even something that takes 5…

            Why Social Responsibility Matters For Your Company Nov 04, 2015 »

            Do you run a business that cares about its community and the impact it has on the environment? I'm not trying to sound like a hippy here or the EPA, but as a business owner, you can't escape the fact that your business -- no matter how big or small -- has a profound impact on the world around it.

            There's a term for this in the business and marketing world: social responsibility. A basic definition of this term, as defined by Entrepreneur.com, is "Acting with concern and sensitivity, aware of…

            Halloween at Atwill Media! Oct 30, 2015 »

            We love dressing up and showing off our costuming skills! Check out some of our wonderful staff's Halloween costumes for this year. Can you guess who everyone is?

            The group shot of our staff shows off some colorful characters!

            Back Row (left to right): Mike Carson, Ashley Shelton, Rachel Simpson, Kelly Wheatley, Pam Blasko, Teresa Brown, Misty Robinson, Robbie Mullins.

            Front Row (left to right): Leah James, Alicia Chambers, Tracy Wright, Cindy Cross.

            Cindy Cross

            Teresa Brown

            Ashley Shelton

            Rachel…

            Getting Started With Instagram Oct 28, 2015 »


            There are 300 million monthly active users on Instagram. 300. MILLION. That's just 20 million shy of the entire population of the United States of America.

            Originally starting out as an iPhone only app in 2010, Instagram has grown into one the most popular social media apps in the world. Need some more facts to prove Instagram's appeal? Let me drop some knowledge on you:

            • Since 2010, Instagram users have shared more than 30 billion (that's with a "B") photos.
            • An average of 70 million photos are…

            Infographics: What They Are and How To Use Them Oct 21, 2015 »

            TL;DR is a popular internet abbreviation (meaning Too Long; Didn’t Read) used when something is just too long and convoluted for the reader to bother to attempt to read.

            Designed to be very easy-to-read, infographics usually have a mixture of fonts and numerous graphic elements to them. These elements can really be a combination of anything from pie charts, to simple arrows, and/or maps. The primary goal of the infographic, and the graphics used within them, is to grab a reader’s…

            5 Atwill Media Websites We Can't Stop Looking At Oct 14, 2015 »

            At Atwill Media, we have a great staff that works hard to get your website looking exactly how you want it to look. We strive to include all the most important information your customers need when they find themselves looking through your website. Every once in a while, we like to show off some of these great websites, not only to show off our easy-to-use features, but to also showcase the beautiful websites we've helped companies, just like yours, create together.

            Here are some of our favorite…

            Social Media Contests Oct 07, 2015 »

            No matter where you look, social media contests seem to constantly be a part of our online lives these days. In fact, they have become so commonplace that they are now seen on most, if not all, social media platforms. I see them daily, so I'm sure you have, too. In fact, I'm not ashamed to admit that my friends and I once entered into a fierce battle for an online promotion that was giving away concert tickets. In the end, we were victors, and reaped the rewards of a great musical performance,…

            Look Out For This Scam, From iDNS Sep 30, 2015 »

            Recently, one of our Atwill Media clients received a suspicious letter in the mail from a company known as iDNS (Internet Domain Name Services), telling them their registered website domain name was about to expire, and they must renew their domain name to retain exclusive rights to it on the Web.

            Don't be fooled by scam artists! This is nothing more than an attempt to get your credit card info and steal money from you with an unnecessary renewal service.

            If you receive one of these letters, or…

            6 Steps To Successfully Work From Home Sep 23, 2015 »

            With the invasive availability of the internet, working from home has become a much easier -- and often necessary -- reality of today's professional. Yet, often times, you hear many proclaim that, with the demands and distractions they face in their home environment, accomplishing this goal seems harder than simply getting the same (or more) work done in a dedicated office space.

            However, with a few simple guidelines, you'll find that working from home can quickly lead to more productive, and…

            6 Easy Steps To Connect Your Facebook and Instagram Accounts Sep 16, 2015 »

            Have you ever encountered this problem: You just posted a fantastic picture to Instagram, complete with pleasing angles, perfect lighting, an interesting subject, and high quality resolution. You've written the perfect caption for your photo, and used all the correct trending hashtags. Then, you think, "oh no! I need to post this to Facebook as well. Ugh, it's going to take forever to copy everything over."

            That's where connecting your Facebook and Instagram accounts can really help you out!…

            How A Business Can Become Valuable To The Media Sep 09, 2015 »

            Many small business owners struggle with how to market their business, and how to get their local media to view them as a viable, and valuable resource. Many marketing and public relations experts will often suggest to small business owners the importance of having both an online and offline media presence, but often never explain how to accomplish this goal.

            Here are some helpful tips to get your small business recognized by your local media outlets:

            1. Get To Know Them! Establish a…

            6 Ways To Use Twitter For Business Sep 02, 2015 »

            Twitter isn't just that thing that your kids or grandkids stick their faces into when you're trying to get their attention. It just so happens to be something that you should be sticking your face into as well!

            Yes, Twitter can be used to send out your random thoughts, live tweet your favorite reality TV show, or spout your political beliefs into the wide expanse of the Internet. It's not all about that though. Nowadays, business owners are using Twitter to connect with their customers on a…

            The News Release: Why It Matters and How To Write It Aug 26, 2015 »

            Effective self-promotion begins, in most instances, with the news release. A news release is not only a good way to promote your business, but also your brand. News releases, probably more commonly known as press releases, are documents that offer news and/or information about your business.


            Today, there are two types of news releases: traditional and social media. The traditional type of news release is designed to be a ready-to-print story that a journalist could use, if needed; though more…

            The Psychology of Colors in Business Aug 19, 2015 »

            Many of the most popular brands around the world can be easily identified by one defining characteristic: color.

            Color brings about strong feeling and emotion, just by the shade or hue that is used, and a lot of the biggest brands know this fact. Studies have even been conducted on colors, that show they convey different emotions.

            Check out some of these most commonly used colors, and examples of the businesses that use them in their branding.

            Red:

            Meaning -- Passion, energy, power

            Who uses it --…

            17 Inspiring Quotes From Famous Entrepreneurs Aug 12, 2015 »

            The road to being a successful entrepreneur is a bumpy one, filled with potholes, loose gravel, and iced over streets. When you set out to start your own business and brand yourself, you're most likely going to face the inevitable feeling of failure; probably more than once. What you do after that failure will result in how your business will fare in the future.

            Have I depressed you yet?

            Good! That means the next part of this article will do its job. Check out some inspiring quotes from famous…

            Google Analytics For Beginners Aug 05, 2015 »

            If you're anything like me -- brand new to the business world with no experience in marketing or sales -- then the word "analytics" probably sounds pretty intimidating. However, analytics are very important for measuring the success of your online presence, so having an understanding of how it works, and what certain terms mean, is a must.

            Thankfully, with Google Analytics, they make the process of finding ways to track your website traffic simple and easy. I'm not going to go into excessive…

            Managing Your Business Facebook Page Aug 04, 2015 »

            So, you've started a brand new business, and you're looking to get connected with your customers through the Internet and social media. With all the social platforms out there to choose from, it can feel a bit overwhelming. Should you use Twitter? Instagram? Pinterest? Facebook?


            The answer to this question all depends on what you feel most comfortable with, based on how familiar you are with each platform. But by and large, the most common, and most used social platform out there, is Facebook.…

            Keys To A Great CTA Button Jul 22, 2015 »

            An important piece to any successful website is the humble Call to Action button, a.k.a. your CTA button.

            So, why is the CTA button such a big deal? To put it plainly, a CTA button is how you get your visitors to perform the next step in building a relationship with your company. The CTA button can be used for many things, such as subscribing to newsletters, as a "buy now" button, a link to another page on your site, and much more.

            If you want to have a great CTA button, check out these helpful…

            Why Mobile Friendly Sites Are Important Jul 15, 2015 »


            Mobile websites are becoming the way of the future, in regards to the way people gather information and interact with the world around them. These days, most people are more likely to look up directions to an address, find reviews for restaurants, and buy the latest fashion trends on their mobile device, rather than a desktop computer.


            In fact, mobile user traffic has almost surpassed desktop traffic in a number of categories, including news, shopping, arts, entertainment, and search engines. A…

            Want To Stay Healthy At The Office? Here's How Jul 08, 2015 »

            How often do you get up and walk around during a typical day of work? Do you have to stand up a lot, or do you mostly sit at a desk for 8+ hours staring at a computer? Is the only exercise you get during a work day your trip to the bathroom or break room?

            For many of us -- myself included -- getting exercise and moving around at work is sometimes a tough thing to do.


            Studies have shown that sitting down too much during the day can lead to shorter life expectancy. Scary, huh? So, check out these…

            How To Answer Your Phone: Tips on Phone Etiquette Jul 01, 2015 »

            Whether you're a brand new startup just beginning to get your feet wet in the business world, or an established company with years of experience behind you, good phone etiquette can be one of the most important skills to have in order to connect with your customers.

            The way your or your employee speaks to customers on the phone can either make or break your business, so check out this week's tip on five ways to excel in proper phone protocol.

            Be Friendly In Your Greeting

            Great phone conversations…

            Tips On Taking Great Photos Jun 24, 2015 »

            What makes a good website? Is it the quality of content you're putting out? The colors and design you choose to incorporate? The ease of access visitors find when they visit it?

            In reality, it's a combination of all of these elements, plus one more: your pictures.


            The first thing most people are going to notice when they visit your website are your pictures, because, like the old adage goes, "a picture is worth a thousand words." But you don't want those words to be negative ones because of low…

            Website Design Jun 17, 2015 »

            Design is an important part of making your company's website successful. When customers visit your site, they want to be able to easily navigate through pages, and find all the information they need with as little effort as possible.


            A big part of this ease comes from keeping your website's design clean, simple, and visually appealing. This includes choosing the correct fonts, colors, graphics, and the placement of these items on different pages. Check out these tips on how you can improve your…

            How To Pick The Perfect Website Domain Name Jun 10, 2015 »

            When preparing to launch your brand new website, one of the first things you have to consider is your website's domain name. What's a domain name? Glad you asked.


            Your website's domain name is the sequence of words that you type into your browser's URL to navigate to a desired web address.


            As easy as it might sound to select a domain that reflects your business's name, it's not always as simple as that. With the thousands of website that have popped up over the last decade or so since the '90s…

            Making Customer Service Priority One Jun 04, 2015 »

            As a business owner, what does customer service mean to you? Do you picture a literal definition, a memory of a good or bad experience with another business or an evaluation of how your company provides customer service?

            Every interaction between your business and the public is a form of customer service. Every single one - even simply answering the phone to a wrong number can determine the success of your business.

            Take a peek at social media. Here customers can loudly…