Posts With The Tag "Atwill: In Depth"

Facebook for Business: What You Need to Know Dec 04, 2019 »

Facebook started in 2004 as a social networking site meant to connect Harvard students. It has since grown to become one of the most popular and visited social media networks. With Facebook accounting for 42 percent of monthly social media visits, this platform can offer many advantages to your business.

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Pathos: The Appeal to Emotion Nov 27, 2019 »

The last branch of persuasive marketing is pathos, the appeal to emotion. This branch tries to invoke emotional responses, from pity to excitement to tears. The goal of pathos is to have the audience associate specific feelings with a product or service.

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Logos: The Appeal to Logic Nov 20, 2019 »

Persuasive marketing is a fantastic strategy to use for your business. The second branch of persuasive marketing, logos, is the appeal to logic and reason. It uses statistics, facts, and figures to show why someone should logically buy what you're promoting. It's a great way to showcase your credibility with facts and reason.

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Ethos: Appeal to Ethics Nov 13, 2019 »

Persuasive marketing has been around for a long time now, with three main branches: ethos, logos, and pathos. Each one is individually important but they all work well together. Let's break down the first branch: ethos.

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Marketing Takeaways: Learning from the Entertainment Industry Nov 06, 2019 »

There is so much you can learn from the entertainment industry when it comes to marketing your business. From movies to books to music, there is something for everyone. Check out what you can learn from these examples:

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Marketing Takeaways: Learning from Political Campaigns Oct 30, 2019 »

Political campaigns can sometimes be a pain. They can seem overwhelming and annoying, but there are a lot of marketing lessons you can learn from political campaigns. Check out some of the key marketing takeaways from some recent political campaigns.

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Marketing Takeaways: Learning From Other Brands Oct 23, 2019 »

Marketing your business can be overwhelming, especially with all the newer competition. But what if that competition could help you? Check out some of the marketing takeaways you could learn and utilize for your business.

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Holiday Marketing: Gearing up for Christmastime Oct 16, 2019 »

Christmastime will be here before you know it! Spread some cheer this Christmas season and wrap up the holiday spirit in your marketing strategy:

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Holiday Marketing: Getting Ready to Give Thanks Oct 09, 2019 »

Thanksgiving is the perfect time to give back and show your customers how much you appreciate them. There are many ways you can do this, especially with marketing. Check out a few ways you can tie in the holiday with your marketing:

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Holiday Marketing: Getting Ready for Spooky Season Oct 02, 2019 »

Holiday marketing is a great way to promote your business and welcome the holiday season. Halloween is right around the corner, which means it's time to monster up your marketing. Here are some ways to make your Halloween marketing eerie-sistable:

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Google My Business: Enhancing Your Business Sep 25, 2019 »

Google My Business is a fantastic tool for your company. It offers numerous ways to enhance your SEO and build credibility for your business. We're breaking down some of the ways you can use GMB to improve your SEO.

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Google My Business: Learning The Basics Sep 18, 2019 »

Google My Business, or GMB, is one of the ways Google helps businesses with their SEO. Similar to social media, GMB offers an array of posting options, including upcoming events, product postings, and what's new. Customers can buy products or contact your business directly from your listing or post. GMB also helps with your digital footprint on Google. The more often you utilize your GMB, the more relevant your business is with Google, which helps your organic ranking.

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Digital Marketing: The Benefits of Social Media Sep 11, 2019 »

Social media has become one of the most essential parts of digital marketing. There are many different ways you can use social media to enhance your company. We're breaking down some of the benefits social media offers to your business.

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Digital Marketing: Improving Your SEO Sep 04, 2019 »

Search Engine Optimization, or SEO, is the online roadmap used to find your business. It's an essential part of digital marketing and offers numerous benefits to your business. But what can you do to improve your SEO? We're giving you three ways you can start enhancing your SEO:

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Digital Marketing: Your Online Storefront Aug 28, 2019 »

As an essential part of digital marketing, your website is your online storefront and allows your customers to find you. We're breaking down all the benefits that a website can offer your business:

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Content Marketing: How to Distribute Aug 21, 2019 »

Content marketing is a great way to grow your customer base and showcase your expertise. But how do you distribute the content you create? Check out all the ways you can publish your content marketing materials:

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Content Marketing: How It Works Aug 14, 2019 »

Content marketing is a unique and cost-effective way to promote your business. It builds brand awareness and nurtures lead growth. By promoting the content that you create, your business can gain a more extensive customer base and save money. But how do you create that content? We're showing you all the steps of creating content marketing materials.

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Content Marketing: The Basics Aug 07, 2019 »

The Content Marketing Institute describes content marketing as a "strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience..."Content marketing is meant to be educational. It's more about showcasing your expertise than promoting your business. We're breaking down what you need to know about content marketing:

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YouTube Advertising: Promoting Your Business Jul 31, 2019 »

YouTube is an excellent platform to use when interacting with your audience through video content. It can also be a great place to advertise your business. Check out how YouTube Advertising might be beneficial for your business.

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YouTube Videos: Finding Your Content Jul 24, 2019 »

YouTube is a fantastic tool for your business. But what type of video content should you post? We're breaking down all the types of videos you can make and what might work best for your business.

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YouTube Marketing: Increasing Audience Outreach Jul 17, 2019 »

Since its inception in 2005, YouTube has gained immense ground as a video sharing platform. It's a fantastic tool to use for your business, so check out the basics of YouTube below!

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Email Marketing: That Warm and Fuzzy Email Feeling Jul 10, 2019 »

One type of email marketing that most people overlook is the warm and fuzzy email. Learn why you should start sending warm and fuzzy emails to your audience below!

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Newsletters: Reaching Your Audience Jul 03, 2019 »

Email newsletters are a fantastic tool to help you communicate with your audience on a more personal level. We're showing you all the ways you can make your newsletters stand out.

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Email Campaigns: Personalized Marketing Jun 26, 2019 »

Email campaigns are a great way to connect with your customers and interact with your audience. We're breaking down why you should add email campaigns to your marketing strategy.

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Identifying Your Brand: Finding Your Statement Jun 19, 2019 »

One part of identifying your brand is finding your mission statement. This piece of your identity gives your audience a glimpse into what your goals, or vision, are for the company. Let's break down how to narrow your vision into a great mission statement.

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Identifying Your Brand: Interacting With Your Audience Jun 12, 2019 »

One of the most significant parts of identifying your brand is figuring out how you plan to interact with your audience. To do that, you might develop a strong plan for different aspects of interaction. Learn how to interact with your audience using these guidelines.

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Identifying Your Brand: Finding Your Target Audience Jun 05, 2019 »

When you're selling a product or service, you need to find your target audience, or who you are selling to. This is extremely important when looking at your marketing strategy. By finding your target audience, you discover who you want to market to. So how do you figure out your target audience? In the next part of our branding series, we're breaking down the steps.

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Identifying Your Brand: A Guide To Success May 29, 2019 »

When starting a business, you need to find your brand identity. This means establishing your logo and overall look and creating a brand kit to keep up with it all. In our next series on Atwill: In Depth, we’re breaking down all the ways that you can identify your brand.

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Twitter Media Studio: The All-In-One Marketer May 22, 2019 »

Twitter Media Studio is a new rollout for Twitter. It is still in the early stages, so it's not offered to everyone yet. It is a one-stop-shop for all your Twitter needs and focuses on amplifying your Twitter account. We're showing what Twitter Media Studio can provide you.

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Twitter Analytics: Analyzing Your Audience May 15, 2019 »

Twitter is an excellent way to interact with your audience and convey your message to your consumers. When using any social media, you want to make sure you're publishing content that your audience wants to see. So how do you figure it what works and what doesn't? We're showing you all the ways you can use Twitter Analytics to track the success of your posts.

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Twitter Promote Mode: The Always-On Promoter May 08, 2019 »

Twitter is a great tool to utilize to help further your business's online reach. In the next part of our Twitter series, we're breaking down the in's and out's of using Twitter Promote Mode.

Twitter Promote Mode is different than Twitter Advertising. Twitter makes it very clear that a Promoted Tweet is not an ad. Instead, they help amplify your message to a further audience, extending the reach of your business. With Promote Mode, you could be seen by up to 30,000 people and gain up to 30…

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Twitter Advertising: Ways To Promote Your Business May 01, 2019 »

Twitter is a fantastic way to interact with your audience, and market your brand at the same time. It also gives you the ability to advertise on their site. In the next part of our Twitter series, we're breaking down Twitter Advertising.

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The Basics of Twitter: Tips on How to Utilize Twitter for Your Business Apr 24, 2019 »

Twitter has become one of the most popular social media networks. It is a great place to connect with your audience and market your business. We've got some tips on how you can start using Twitter for your business like a pro.

The Profile

Like other social media sites, you need to create a business profile for Twitter. A business profile helps ensure that all the content is linked back to your business. It makes it easier for people to find your business on social media, especially if the…

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Snapchat: Chatting With Your Audience Apr 10, 2019 »

Snapchat is a different form of social media and is very popular. With over 180 million users daily and over 30 billion snaps sent daily, you are likely to find some of your audience on this platform. In our third series, we're breaking down the ways you can utilize Snapchat for your business.

What is it?

Snapchat has been around since 2011 and has gained a lot of popularity with the younger generations. It is a visual platform, where you send quick videos or pictures to friends. You can also…

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Instagram IGTV: Visuals Made Simple Apr 03, 2019 »

Instagram has done it again. Their newest launch is IGTV, a place where users can post and watch videos from their followers. This new tool is a great way to further your advertising reach. IGTV allows for longer videos, with regular users able to post videos up to 10 minutes and verified users able to post up to 1-hour videos.

IGTV is also much more accessible. They only allow vertical videos, making it easy for everyone to create and post videos, regardless of professionality. This helps you…

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Instagram Live: Connecting With Your Consumers Mar 27, 2019 »

Instagram Live has become a great way to engage and communicate with your audience while marketing your business. In the third part of our Instagram series, we're going to go in depth on how you can use Instagram Live to connect with your consumers.

Priority, Priority

When you go live on Instagram, you are given newsfeed priority. This means that your profile is featured first amongst the stories and is shown to be live. It also notifies users that you have started a live video that they can…

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Instagram Stories: Engaging Your Audience Mar 20, 2019 »

Instagram is an exciting social media network. In the second part of our series, we'll be diving into Instagram Stories. Instagram stories are a new and exciting way of marketing. They are a great way to interact with your audience and market your products and business.

E-commerce

Numerous businesses are utilizing Instagram to promote their e-commerce products. Stories are very visual, meaning that you can post a picture of a product and then link them to the website right in the story.…

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Instagram Marketing: Guidelines For Success Mar 13, 2019 »

Instagram has become one of the biggest social media networks. Millions of people use the network every day, looking at their newsfeed and searching for different topics. In our second series, Instagram, we will be diving into different marketing avenues that Instagram has to offer. For the first installment, we'll be going over the guidelines and the must-knows of Instagram marketing.

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Blogs and SEO: What You Need To Know Mar 06, 2019 »

In the last part of our blogging series, we are discussing blogs and SEO. SEO, or Search Engine Optimization, is how your blogs are found on search engines, like Google. We've got some simple tips on how you can utilize SEO to further the reach of your blogs.

Meta Title

The meta title is the featured title on the search results page. Your meta title should be between 60 to 80 character long. The meta title is super important because it helps people find your blog when they search for it on…

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Blog the Market: How to Successfully Market Your Blogs Feb 27, 2019 »

You wrote the blog, YAY!! Now you need people to read it. In the second part of our series, we're going to cover what you need to know when marketing your blog and how to use your blog to market your business.

Internal Links

Internal links are super important of any blog. When writing a blog, try linking the audience back to things on your website, whether it's a product, a service, or another blog. This helps drive traffic to different parts of your website. For more info on internal links,…

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Blogging: The Essentials Feb 20, 2019 »

Wanting to start a blog? We're here to help! For the next couple of weeks, we'll be breaking down blogging and giving you all the information you need. To kick it off, we're giving you the essentials you need to know when blogging.

Consistency is Key

You have to be consistent with your posting to stay relevant. By having a consistent posting of blogs, your audience can follow you and keep up with what you are writing. They come to expect your blogs on the day that you regularly post…

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