Small Business Saturday happens every year on the Saturday following Thanksgiving, which places it on November 28th this year. It is meant to encourage consumers to "shop small," since many small businesses get skipped over for big box stores in the midst of Black Friday and Cyber Monday. Small Business Saturday is a great way to kick off the busiest shopping season of the year for small businesses! Make sure you're prepared and make this your best Small Business Saturday ever!Click here to read more.
Gaining the trust of your potential customers is a necessary step in helping your business grow. That's why building credibility is such a big deal. Credibility means that others look to you as a reliable resource and trust you to do a good job when they're doing business with you. Building credibility won't happen overnight--it has to be earned, just like respect. Establishing your credibility shows that you are committed to your business and that you're serious about providing realClick here to read more.
In light of the recent COVID-19 pandemic, many businesses have been forced to take a step back from their usual brick-and-mortar storefronts and focus more on their online presence. Though brick-and-mortar stores give a reliable location and gathering point for customers and employees, it is essential to remember that your online presence is just as important as your physical one.Click here to read more.
The COVID-19 pandemic has impacted many parts of life for people all around the globe. As social distancing has become standard, shopping in brick and mortar stores has declined substantially. Consumers are turning to online shopping to fill that void, with many spending up to 30% more online in recent months. With that amount of an increase in ecommerce, itâs crucial for businesses to open up shop online and adapt to the new normal.Click here to read more.
You've probably been asking yourself this question: what the heck is SEO? Well, it's a lot. Many things are involved with search engine optimization or SEO. But before we dive into all the things that SEO is, there are a few things you need to know first, like what a search engine is.Click here to read more.
Have you ever looked at a website on your phone and had to zoom in to see or read something? Were you annoyed? The answer is probably yes, and you aren't alone in that. So what happened? Well, in short, that website wasn't mobile-friendly or mobile responsive.Click here to read more.
When creating content for your business, it can be hard to understand and look at the big picture. It can be especially tricky if you are creating content on the go or day-to-day. This might help keep your content relevant to what is happening right then, but it can also create the opportunity of repeated and generic content. So how do you solve this? By using and implementing a content calendar. Let's break that down:Click here to read more.
There are many reasons you should pay attention to reviews. They are essential to your brand and reputation and bring many benefits to your company. Here are some things you should know about reviews and how they can be a useful tool for your business.Click here to read more.
Social media and blog posts receive more engagement and reach when they are relatable and comical. Using humorous GIFS can accomplish this effortlessly in your content writing. There's so much personality, excitement, and nuance that GIFS can show to an audience! Plus, everyone loves to see priceless scenes from their favorite movies and shows on their newsfeed. Who wouldn't share a hilarious GIF from The Office when they see one? It's an overall great tactic for marketing to Millennials, asClick here to read more.
Facebook is an ever-growing and changing social media platform. It may seem as if every time you turn around, they've launched a new update, and you wouldn't necessarily be wrong. Facebook has recently released a few updates that can change the way you post for your business. Check out what Facebook updates you should know about.Click here to read more.
Thanksgiving is right around the corner, which means it's time to start preparing for Black Friday and Cyber Monday. Don't miss out on the chance to get involved with the biggest shopping events of the year. Check out a few of our tips for preparing your business for Black Friday and Cyber Monday.Click here to read more.
We've all looked for a company but decided not to use a certain one based on the look, feel, and content of their website or social media channels. This is a common occurrence, but why? What was it about those websites or social channels that made you not want to use that company? There are many reasons why someone decides not to use a business, but some of them might be harder to determine. We're breaking down some of the things that could make your business look unprofessional.Click here to read more.
Small Business Saturday is November 30th! This year marks the 10th annual event, with numerous ways to get involved. Check out what resources are offered and how you can make this the best Small Business Saturday yet.Click here to read more.
Comedy is an effective technique for forming relationships, which drastically improves a brand's selling power. Read more to learn how your business can see growth by appealing to your audience's funny bone!Click here to read more.
Is online shopping killing brick and mortar stores? This is something that many people are asking nowadays. In a short answer, no. While it might seem that way with big chain stores like Kmart and Sears going out of business, brick and mortar retail is still very successful. Forbes reported that retail employment hasn't declined. In fact, online retail sales are only about 10 percent of total retail sales.Click here to read more.
Don't mix politics and business. Don't get involved with controversial topics.
We've all heard these sayings. They've been the guidelines that businesses have always followed, with a majority still following them today. But is this even relevant today? Is taking a social stance still harmful to your company? Or can it benefit your business? Let's break that down:Click here to read more.
Most people have heard of the different generations: Baby Boomers, Generation X, and Millennials. But what about the newest generation, Generation Z? Who are they and how are they different from earlier generations? What impact could they have on your workplace, and how could they potentially improve it? We're breaking down all the things you need to know about Generation Z.Click here to read more.
We've all seen a show or movie that features an intern who makes copies or fetches coffee. However, this is not an indication of what actual interns do or how they can positively impact your company. So how can an internship positively affect not only your business but the life of that student?Click here to read more.
Having a website is great, but how do your customers find you online? Check out our 5 favorite tips on how you can make your website more visible to your customers!Click here to read more.
Scams are everywhere and happen every day. In 2019 alone, over 75,000 scams have been reported. Scams can come in the form of false reviews or fake messages. They can look intimidating and might scare you at first glance, but we're here to help! Here are the top three things to look for:Click here to read more.
Visual content is extremely important to your marketing strategy. Content with relevant images gets 94 percent more views than content without relevant images. Infographics are informational graphics that are used to make information more easily understandable and could be a valuable addition. They are fun to create, and they change up the types of visual content that you use. But they can do more than that. Infographics can increase web traffic by 12 percent and are shared 3x more on socialClick here to read more.
Social media has become a platform that many businesses use for marketing, engagement, and audience outreach. An important part of understanding your social media strategy is knowing when to use organic and paid media.Click here to read more.
In today's society, social media is an important aspect of your business. Not only can social media help you promote your products, it enables your business to get publicity, traffic, and gain marketing insights. We've got some tips on what you should avoid on social media to help keep your social media presence strong.Click here to read more.
Most products can be found on numerous sites from numerous businesses. So how do you get your audience to buy yours? You need to sell the experience versus just selling the product. Let's break that down.
Selling an experience sells more than just the product. Customers are looking to get the most out of what they are spending. They want to know that they got the best deal that they could get. You are showing them that it's more than just a product, it's an experience.Click here to read more.
Recently, our marketing department took the Enneagram test. This is a personality test that asks you to pick between two answers for each question. You get three different results, and you are meant to select the number that you believe matches your personality the best.
So why is this important? Here are three reasons why taking a personality quiz might help your workplace.
Taking a personality quiz helps you discover the different waysClick here to read more.
Every month, we show off some of our favorite websites that were built that month. We love having the opportunity to help these companies create beautiful websites with our easy-to-use-features.
Check out some of our favorite websites for March 2019!Click here to read more.
Podcasts are a growing form of media used by audiences across the nation. They are what is called a netcast, where hosts talk about different topics and post them online. Podcasts are typically made in a series, where they release new installments each week or monthly. They also offer a great new way to market your business or product.
Podcasts are becoming extremely important in terms of reaching your audience. Marketing Land states that podcasts are gaining 62Click here to read more.
This International Women's Day, we wanted to showcase a few of the female-owned businesses that we get to work with! Check out some of the businesses we are lucky enough to work with below!Click here to read more.
Cedar Hill Cattle started with Atwill Media in August 2018. Their custom designed website went live in October 2018.
When moving over from their previous website designer, they discussed some of the things they wanted to be done with their website. They wanted the websites to have a rustic feel and wanted it to be simple and easy to navigate. They wanted the background of the site to have cows in a field, and they had someClick here to read more.
You've probably seen the acronym URL and thought to yourself, "I wonder what that means?" A URL might seem like a foreign concept to someone who isn't well versed in the language of the internet, but it's important to know what a URL is and what it does, especially if you're thinking about getting your own website.
URL is an acronym that stands for Uniform Resource Locator. That's a complicated name for a simple concept: your URL is how customers find your website when they type your URLClick here to read more.
Atwill Media makes it easy for you to view all of the beautiful pictures that you've previously uploaded to your website thanks to the Image Library option, located in your Admin Dashboard.
This handy little option helps you to organize, categorize, add more images, or delete images all in one place! It's fantastic for when you need to find exactly the right photo for a page on your website.
If you're unsure how to access your Image Library, or all of the helpful ways it can be utilized toClick here to read more.
Have you ever had customers ask you if they can download an application, info document, or brochure directly from your website? Do you have the tools to allow them to do so?
Sometimes customers can't come into your office, or don't have the time to do so, due to various circumstances. In these cases, they want to be able to download, or view, the info they need online, and maybe print it out for themselves at home.
Luckily, with an Atwill Media website, we provide a simple and easy-to-use toolClick here to read more.
We're not always going to get along with everyone we work with. Everyone has different opinions, ways of doing work, handling strategies, and even common annoyances that make conflict with a coworker inevitable.
Click here to read more.
When you're a business owner, it's hard to find time for other things besides making sure your business doesn't spontaneously combust into a burst of flames. A little dramatic, I know, but the business owners out there reading this know what I'm talking about. If you're the boss, more than likely 50 percent or more of your job consists of putting out metaphorical fires so that your day-to-day operations run as smooth as possible.
Sometimes, you need a little outside help to keep your businessClick here to read more.
You've got a great website, built by the awesome folks at Atwill Media, but now you're having trouble figuring out how to promote your website, and get people interested in it. What do you need to do?
We know that getting the word out on something is tough, especially if youâre unsure where to start. Thatâs why we've come up with three simple places, with links to the websites, where you can start promoting your custom-built website!
One of the best places toClick here to read more.
In a recent article, published by news outlet Fusion Media, the owner of NBA basketball team the Phoenix Suns made a startling assumption about the reason why his team is performing so poorly this season. The Suns, owned by Robert Sarver, are currently 13-30 this season. Why are they so bad this season? Millennials, of course.
"My whole view of the millennial culture is that they have a tough time dealing with setbacksâ¦I'm not sure if it's the technology or the instant gratification ofClick here to read more.
Starting a company blog is one of the best strategies your business can decide to implement. Not only is it absolutely free (thanks to Atwill Media's easy blog posting tools), but it's also a way for you to connect with your customers in a more direct and personal way. If you're considering starting a blog -- which, hint hint, you absolutely should -- here are some great tips for making that blog stand out from the rest and keep customers coming back to read each post!
ThisClick here to read more.
According to Hootsuite's 2015 Social Media Glossary, "a brand advocate is a customer that is so satisfied with your product that they go out of their way to help you market it. They do work on their own, but often become an even more valuable resource when you connect with them, engage them and empower them."
Wow. I don't know about you, but I could always use a little more help marketing what I'm trying to sell to customers. Not to mention, help from people who will basically do it for free!
Click here to read more.
In the fast-paced world we live in today, coupled with our hectic work environments, it is easy for all of us to feel overwhelmed by our jobs and to-do lists. Job stress is nearly unavoidable, but you don't have to let it get the best of you. Try some of these stress-relieving suggestions.
It will be helpful if you are able to identify what triggers your stress. Since every individual is affected differently by the surroundings, circumstances or events that happenClick here to read more.
Even when business is great it can be hard to stay motivated, right? It's work. Hard work sometimes. So, how do you stay motivated?
In other words, how do you keep doing something? Form a habit of doing things, even things you donât like to do. People count on you, regardless of your mood or circumstances or how well your business is doing at this particular moment. Even those mundane tasks are necessary for success. Start with a small job, even something that takes 5Click here to read more.
Do you run a business that cares about its community and the impact it has on the environment? I'm not trying to sound like a hippy here or the EPA, but as a business owner, you can't escape the fact that your business -- no matter how big or small -- has a profound impact on the world around it.
There's a term for this in the business and marketing world: social responsibility. A basic definition of this term, as defined by Entrepreneur.com, is "Acting with concern and sensitivity, aware ofClick here to read more.
Many small business owners struggle with how to market their business, and how to get their local media to view them as a viable, and valuable resource. Many marketing and public relations experts will often suggest to small business owners the importance of having both an online and offline media presence, but often never explain how to accomplish this goal.
Here are some helpful tips to get your small business recognized by your local media outlets:
1. Get To Know Them! Establish aClick here to read more.
If you're anything like me -- brand new to the business world with no experience in marketing or sales -- then the word "analytics" probably sounds pretty intimidating. However, analytics are very important for measuring the success of your online presence, so having an understanding of how it works, and what certain terms mean, is a must.
Thankfully, with Google Analytics, they make the process of finding ways to track your website traffic simple and easy. I'm not going to go into excessiveClick here to read more.
An important piece to any successful website is the humble Call to Action button, a.k.a. your CTA button.
So, why is the CTA button such a big deal? To put it plainly, a CTA button is how you get your visitors to perform the next step in building a relationship with your company. The CTA button can be used for many things, such as subscribing to newsletters, as a "buy now" button, a link to another page on your site, and much more.
If you want to have a great CTA button, check out these helpfulClick here to read more.
Design is an important part of making your company's website successful. When customers visit your site, they want to be able to easily navigate through pages, and find all the information they need with as little effort as possible.
A big part of this ease comes from keeping your website's design clean, simple, and visually appealing. This includes choosing the correct fonts, colors, graphics, and the placement of these items on different pages. Check out these tips on how you can improveClick here to read more.
When preparing to launch your brand new website, one of the first things you have to consider is your website's domain name. What's a domain name? Glad you asked.
Your website's domain name is the sequence of words that you type into your browser's URL to navigate to a desired web address.
As easy as it might sound to select a domain that reflects your business's name, it's not always as simple as that. With the thousands of website that have popped up over the last decade or so since the '90sClick here to read more.